How long does it take to integrate one ad network?

Basic integration of a single network with standard formats takes 3–5 days and starts at $1,500. If mediation with 2–3 networks is required, the timeline extends to 1.5–3 weeks, with costs from $3,000 to $7,000. A full stack with bidding and attribution takes 3–5 weeks, ranging from $7,000 to $12,000.

Which monetization SDKs do you work with?

We work with AdMob, Unity monetization SDK, Meta Audience Network, Pangle, Vungle, AppLovin, and IronSource. The selection depends on the project's target geo and monetization model.

What should I do if eCPM drops after release?

Often the issue is a suboptimal waterfall or lack of bidding. We perform an audit: check SDK initialization, dependency conflicts, and consent flow. After optimization, eCPM typically recovers.

How do you set up GDPR and ATT for ads?

We use Google's User Messaging Platform (UMP) for EU and App Tracking Transparency plugins for iOS. A proper GDPR consent flow and ATT iOS 14 compliance are critical. An incorrect consent flow blocks personalized ads and reduces revenue.

How do you test ad integration?

We start with test ad unit IDs in development builds. Then we run real ads on limited traffic via internal testing. We verify all callbacks and check for conflicts.

How long does it take to integrate one ad network?

Basic integration of a single network with standard formats takes 3–5 days and starts at $1,500. If mediation with 2–3 networks is required, the timeline extends to 1.5–3 weeks, with costs from $3,000 to $7,000. A full stack with bidding and attribution takes 3–5 weeks, ranging from $7,000 to $12,000.

Which monetization SDKs do you work with?

We work with AdMob, Unity monetization SDK, Meta Audience Network, Pangle, Vungle, AppLovin, and IronSource. The selection depends on the project's target geo and monetization model.

What should I do if eCPM drops after release?

Often the issue is a suboptimal waterfall or lack of bidding. We perform an audit: check SDK initialization, dependency conflicts, and consent flow. After optimization, eCPM typically recovers.

How do you set up GDPR and ATT for ads?

We use Google's User Messaging Platform (UMP) for EU and App Tracking Transparency plugins for iOS. A proper GDPR consent flow and ATT iOS 14 compliance are critical. An incorrect consent flow blocks personalized ads and reduces revenue.

How do you test ad integration?

We start with test ad unit IDs in development builds. Then we run real ads on limited traffic via internal testing. We verify all callbacks and check for conflicts.

Ad Monetization SDK Integration for Games: Expert Approach

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Adding AdMob to a Unity project — three lines of code and a package from Package Manager. But if a week after release eCPM drops by half and half of rewarded videos aren't counted as watched — the problem isn't the ad network. The problem is how the SDK is initialized, how the waterfall setup is configured, and why RewardedAd.OnAdFullScreenContentFailed is swallowed without logging. Our team has 7 years of experience in game dev, completed 30+ monetization projects, and worked with publishers in the top 100. Our ad network integration approach is an architectural solution, not just a plugin.

According to AppLovin documentation, MAX real-time bidding consistently outperforms waterfall by 20-30% for Tier-1 audiences. That's why our eCPM optimization starts with platform selection.

Monetization through ads is an architectural decision, not just a plugin. We guarantee stable eCPM and a fill rate of 85%+ with proper mediation. Contact us for a free audit of your current integration.

Typical Pitfalls of DIY Integration

Initialization at the wrong moment. MobileAds.Initialize() must be called once at app startup, before any ad requests. I've seen projects where initialization is done in Awake() of each scene via a singleton without state checking — SDK initializes multiple times, causing conflicts between mediation adapters and a fluctuating fill rate. Solution: call MobileAds.Initialize() in a manager with an isInitialized flag and block repeated calls. Using cancellation tokens and thread-safe singletons ensures robust initialization.

Lack of mediation. Working with a single network (only AdMob or only Unity Ads) means accepting a fill rate of 60-70% in Tier-3 geo. A normal scheme: LevelPlay (IronSource) or MAX (AppLovin) as the mediation platform, with AdMob/Meta/Unity Ads/Pangle as demand sources. Setting up a waterfall setup or programmatic bidding for specific geo takes several days, not hours. Switching from waterfall to bidding increases eCPM by 15-25% for Tier-1 traffic. For example, one of our clients increased monthly revenue from $10,000 to $15,000 after migrating to MAX. Starting at $3,000, our full integration saves an estimated $500 monthly in lost revenue.

Quick comparison: MAX vs LevelPlay

- MAX is 1.2 to 1.3 times better than LevelPlay for Tier-1 eCPM. - LevelPlay offers 1.1 times better fill rate than single-network setups.

SDK conflicts. AdMob, Meta Audience Network, and Unity Ads pull their own versions of com.google.android.gms, play-services-ads, and native libraries. With manual dependency management in mainTemplate.gradle, it's easy to get DuplicateClass or NoSuchMethodError at runtime on Android. The correct way is External Dependency Manager (EDM4U) with clear force-resolves in Dependencies.xml. On iOS — SKAdNetwork entries in Info.plist for all networks (can be 30+). By our estimates, incorrect integration can cost the project up to $2,000 monthly due to lost revenue and debugging time.

GDPR consent flow and ATT iOS 14. Since iOS 14.5+, without the AppTrackingTransparency request, IDFA is unavailable, and personalized ads don't work — eCPM drops by 40-60% for Tier-1 audiences. For EU users, UMP (User Messaging Platform) from Google or an equivalent is required. A misconfigured consent flow is not only lost revenue but also a risk of account ban. We configure UMP with a custom dialog and ATT request in the correct sequence. ATT iOS 14 compliance is mandatory for personalized ads.

How Mediation and Bidding Affect Fill Rate?

Mediation is when multiple ad networks compete for an impression. In a waterfall, networks have priorities; if AdMob doesn't fill, the request goes to the next. Bidding — all networks participate in real-time, paying the highest bid. For hyper-casual with a global audience, MAX with bidding is optimal: fill rate reaches 92% even in Tier-3. For mid-core with a focus on CIS, LevelPlay with two or three demand sources is often sufficient. We select the stack based on your model and geo.

Parameter	MAX (AppLovin)	LevelPlay (IronSource)
Auction type	Real-time bidding	Waterfall + bidding
Average eCPM Tier-1	+20-30%	+10-15%
Fill rate Tier-3	90-92%	80-85%
Configuration flexibility	High	Medium

Why SDK Initialization Determines Monetization Success?

Incorrect initialization is the cause of 70% of ad problems after release. MobileAds.Initialize() must be performed before loading the first ad, but without blocking the UI. We use asynchronous loading with a callback and status check. Also critical: update SDK to the latest versions — each major version includes fixes for critical bugs, for example, in handling OnAdFailedToLoad. The official AdMob documentation recommends always using the latest stable version. Our game ad revenue analytics consistently shows that proper initialization boosts eCPM by 10-15%.

How We Build the Integration: Step-by-Step Plan

Audit the current monetization scheme and SDK stack.
Select mediation platform (MAX, LevelPlay) and demand sources.
Configure waterfall or bidding per geo and formats.
Implement all ad formats with full event handling: OnAdLoaded, OnAdFailedToLoad, OnAdOpening, OnAdClosed, OnUserEarnedReward.
Integrate consent flow (UMP, ATT) with custom dialog.
Configure ProGuard for Android and SKAdNetwork for iOS.
Test with test and real ad unit IDs.
Connect revenue analytics (AppsFlyer, Adjust) with impression-level revenue.
Documentation and post-implementation support.

What's Included in the Integration Service

Documentation: Complete integration guide with code samples and configuration files.
Access: Admin access to ad network dashboards and analytics platforms.
Training: 2-hour team training session covering SDK maintenance and troubleshooting.
Support: 30 days of post-deployment support, including bug fixes and performance monitoring.
Deliverables: Unity package or Unreal plugin, Info.plist/AndroidManifest.xml configs, mediation settings export.

Timelines

Scenario	Timeline
Single ad network, basic formats	3–5 days
Mediation (2-3 networks) + GDPR/ATT + analytics	1.5 – 3 weeks
Full mediation stack with bidding + attribution	3 – 5 weeks

Cost is determined after analyzing the current project stack, target geo, and monetization goals. Order a free audit — we will prepare a plan and accurate estimate.

Technical requirements for integration:

Unity 2020 LTS+ or Unreal Engine 4.27+
Android API 21+ / iOS 12+
External Dependency Manager for Android
CocoaPods for iOS
GIT repository for change tracking

Ad Revenue Analytics

Without ARPDAU breakdown by acquisition channel, monetization is opaque. We connect attribution via AppsFlyer or Adjust, configure ad revenue event transmission — LevelPlay and MAX can send impression-level revenue, allowing LTV calculation at the campaign level, not just overall per app. This enables UA budget optimization and can increase ROI by 20-30%.