ARCore Development: Your Guests Want an Experience, Not Just a Game
Guests come to an event for emotions, but the same old entertainment—a photo booth, a quiz, a standard quest—is remembered for a couple of hours. The next day, no one remembers where they were, let alone tells others about it on social media.
To make your event stand out from competitors, you need a format that makes people marvel, get involved, and stay inside the story.
Augmented reality technologies solve exactly this problem: they turn an ordinary space into a playground where guests interact with digital objects through their own smartphones.
What matters here is not just the “wow” effect but a well-designed game mechanic—clear actions, growing interest, and the desire to complete the experience to the end. Using ARCore, we create such scenarios: from hunting for virtual artifacts to team competitions on the site.
This gives the organizer a measurable result: guest engagement grows, dwell time at locations increases, and augmented reality photos and videos themselves become a reason to mention the brand.
Each session unobtrusively guides the participant to the desired action—explore the product, visit the booth, leave contact details.
By ordering ARCore development from truetech.by, you get not an abstract technology but ready-made game logic: scenario adaptation to your venue and audience, mechanic debugging, and launch on the day of the event.
It matters to us that guests not only reach the finale but also want to continue interacting with the brand after the event.
What You Get from the Game: From Emotions to Repeat Visits
An ARCore-based augmented reality game is not just entertainment but an event-marketing tool that turns a booth into a center of attraction. Guests come for emotions and leave with an impression of the brand and a desire to tell others about you.
Emotions That Work for the Brand
The first contact with the game creates a wow effect: a person stops, starts interacting, and unconsciously associates positive emotions with your product.
The average visitor spends several times more time at the booth than with an ordinary presentation—which means you have a better chance of delivering your message and being remembered.
Engagement automatically turns into brand recognition: guests photograph and record the gameplay, post it on social media, and tag your company. This increases your reach without additional advertising budget—both during and after the event.
Leads and a Reason to Come Back
The game mechanic lets you gently collect contacts: to participate or get a result, a visitor leaves their data. You get a lead base that you can later reach out to with a personalized offer.
The game also creates a reason for a repeat visit: a person wants to beat their record, reach a new level, or try a different role. You invite them to come back the next day or to a new event—and they come. This is how a game turns a one-time activity into a long chain of interactions with the client.
As a result, you get not just a game but a system: emotion → contact → repeat visit. Every element works toward measurable business goals, whether it’s reach, leads, or return visits.
ARCore Game Formats for Your Event’s Goals
ARCore games turn the event space into an interactive playground: guests don’t just watch—they compete and share emotions. We choose the format based on your goal—attract foot traffic, retain the audience, or create a news hook.
Three Formats That Cover Your Goals
| Format | For whom | What it gives the client |
|---|---|---|
| Exhibition game | Companies with an exhibition booth | Builds a queue and collects contacts, increases time spent at the booth, provides photos and social media mentions |
| Corporate game | Corporate event organizers and HR departments | Engages employees, creates team spirit, provides live content for company channels |
| Open-air game | Organizers of city festivals and street celebrations | Attracts visitors, works without being tied to equipment, accumulates overall reach |
| Hybrid quest | Brands with complex logistics | Links activities into one storyline, directs guest flows, and collects statistics |
How to Choose the Right Format
For high foot traffic at the booth, we create short 1–2 minute sessions: the queue moves quickly, and a vivid impression has time to set. For a corporate event, we use a team game with a department leaderboard to engage even introverts.
For open-air venues, we design the game to be resistant to sunlight and large crowds, and we use a quest when the goal is to keep the guest engaged along the entire route.
In any case, you get a finished game and support on the day of the event—all that’s left is to evaluate the result.
Stages of Working on Your Game Project
Developing a game for ARCore is a step-by-step process where every stage is clear and controllable. We start not with code but with your business goal, work remotely, and always stay in touch so you know what’s happening with the project and can influence it at any moment.
Development Stages
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Brief and task analysis. You tell us who the game is for, why it’s needed, and under what conditions it will be used. We study the audience and competitors and propose a suitable solution.
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Concept and approval. We describe the storyline, mechanics, visual style, and usage scenario. You make edits and approve the mockup—only then do we start work.
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Prototype. We put together a working sample with key features. You test it on your smartphone and understand how the game will feel in reality.
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Development. We write C# code for ARCore—this guarantees stable augmented reality performance on Android. We involve designers, animators, and sound engineers.
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Testing. We test the game on different devices, under different lighting and load conditions. We eliminate all issues before launch—you get a product that won’t let you down at the crucial moment.
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Launch and support. We integrate the game into your format: a booth, an event area, or a standalone application. We stay in touch after launch and help with updates.
What’s Included in the Delivery: A Complete Launch Kit
You get not just a prototype but a launch-ready kit. We hand over everything your team needs to work with the ARCore project independently: from code to promotional materials.
This removes dependency on the developer and allows you to quickly integrate the solution into your processes.
Delivery Kit
- Project source code—you fully own the solution and can refine it yourself or with any contractor.
- Installation and setup instructions—step-by-step guides that let your specialists deploy the system without our help.
- Recommended equipment list—an optimal set of devices and accessories for stable operation, without overpaying or unnecessary experiments.
- Promotional materials—ready-made texts and layouts for announcements, social media posts, and website descriptions, so you can start promotion on the day of delivery.
Training and Support
- Staff training—short practical sessions after which your employees confidently work with the new tool.
- Administrator documentation—descriptions of all settings and access rights so you can change roles and parameters yourself.
- Warranty support—we fix errors and answer questions during the period specified in the contract.
As a result, you receive not “raw code” but a working product with a trained team and support after launch. We stay in touch and help with refinements, so you won’t be left alone with questions.
Case Study: How an AR Game for a Major Forum Doubled Time at the Booth
For a major industry forum, we developed an AR quest that turned an ordinary booth into an interactive space. The client faced a typical problem: visitors came up, took brochures, and left after a couple of minutes—there was simply no time left to talk to the managers.
We proposed a game where participants searched for virtual objects at the booth using their smartphone cameras. Each found item revealed a short fact about the product and earned points, and the leaders received prizes at the end of the day.
The ARCore technology ensured stable operation on most Android devices—guests didn’t spend time on setup and immediately joined the game.
What the Client Got
The results were measured using event data: the average time at the booth increased from two to four minutes—double. This gave managers enough time to discuss the product and collect contacts. The number of completed forms increased by 70% compared to the previous year.
Why It Worked
The game tapped into natural curiosity and a competitive spirit: guests wanted to complete the quest to the end and return to the booth again.
Many photographed the virtual objects and shared them on social media—so the booth gained additional reach without advertising investments.
The organizers were satisfied and ordered a new version of the quest for the next year—already incorporating feedback from participants. For us, this is the main indicator: an AR game solves a business problem, not just entertains.
How to Know Whether an AR Game Suits Your Venue
Determining in advance whether an AR game suits your venue is easier than it seems. You just need to answer three questions: how many visitors you have, how much free space is available, and how ready your audience is for interactivity.
If the venue regularly attracts people—a shopping mall, exhibition, family park, festival—an AR game will give them a new reason to stay longer, come back, and tell others about you.
Technical requirements are not as frightening as sometimes presented. Most guests’ modern smartphones already support augmented reality, and special equipment is hardly needed: an area 2–3 meters wide with moderate lighting is enough.
Our team configures the game for your specific space, so even a non-standard corridor or an open terrace becomes a playing field. After that, it all comes down to your goal: increase recognition, collect contacts, or attract attention to a new product.
The cost benchmark is also easy to apply to yourself. An AR game pays off when you use it as part of an event or as a permanent point of attraction, not as a one-off “gimmick” without continuation.
We help you choose a format that matches your task: from a short one-day activation to a long-term installation with seasonal updates. In any case, you receive a transparent estimate before the start—no hidden costs or “you’ll pay more later.”
The main “suitable / not suitable” criterion is your audience’s readiness to interact. If your guests already actively take photos and videos on their phones, an AR game will build on their usual behavior and strengthen it: every participant becomes an ambassador for your venue.
If the flow of people is small or they pass by, it’s better to start with simple AR masks or navigation—it’s cheaper and also creates a novelty effect. We honestly tell you what will work and what won’t, so you don’t waste money.
Not sure whether the format is right for you? Write to us, briefly describe your venue and audience—in response, we’ll send two or three realistic scenarios with approximate launch timelines. You’ll make a decision based on numbers, experience, and common sense, not on advertising promises.
Answering Common Questions Before You Order
The same questions come up before ordering a game for an event—we’ve gathered answers to the most common ones. This way, you understand in advance how the work is structured, what guarantees you receive, and what happens after launch.
What if we don’t like the game?
We take all your wishes into account at the brief stage and show intermediate versions. If something is wrong after testing, we refine it before you see the final result.
The goal is not formal compliance with the technical specification, but the guests’ emotions and the benefit for your brand.
How quickly can you make the game?
Timelines depend on complexity and format. We prepare a basic AR game for an event in 2–3 weeks, including testing on your equipment. We give you the exact date after the brief and fix it in the contract.
What about support after launch?
We don’t abandon the project at the start. We support you online during the event, and after it we stay available for updates and refinements. If you want to add new mechanics or change the design, just contact us.
Who will manage the game?
All management goes through a clear admin panel: launch, pause, and viewing statistics. We’ll train your employee in advance and, if necessary, provide our own specialist for the event itself.
What if the game breaks during the event?
We work on the proven ARCore platform—this reduces the risk of failures. But even if something goes wrong, we have fallback scenarios and are always available. We’ll quickly restore operations or switch the activity to a backup option.
How do we integrate the game into the event program?
We help you embed the AR game into your scenario: we adapt it to the number of guests, timing, and technical conditions of the venue. You’ll receive a ready-to-use plan and recommendations for the host.
Discuss Your Task and Get an Implementation Plan
Every augmented reality project is unique: it’s important to understand the business goals, target audience, and launch venue. That’s why we start with a request—after it, you receive a concrete implementation plan instead of generic words.
We’ll send you a document that outlines the stages, timelines, and results. You’ll be able to immediately assess how an ARCore solution fits into your marketing, sales, or event.
What you get after contacting us:
- A personal estimate for your task: scope of work, timelines, and cost—with no hidden surprises.
- Examples of completed ARCore projects with reach and engagement metrics—we’ll send them after a short consultation.
- Technical consultation: we’ll advise you on which augmented reality scenarios actually work in your niche.
- A transparent contract fixing the stages, content rights, and responsibilities of the parties.
- Adaptation to your launch venue: your application will work on the target devices of visitors and clients.
- A clear plan for the first two weeks: what we do, when we show the intermediate result, and when you receive the final version.
Leave a request—in reply, we’ll send the implementation plan, timeline estimate, and case examples. We’ll discuss your task and propose a solution that brings a measurable result.