Gameplay Programming in C# for ARKit

Clients are leaving for competitors — how ARKit brings your event to life

Familiar event formats no longer work: guests quickly lose interest in static presentations and standard zones, and their attention drifts to their smartphones. The result is empty halls halfway through the program and indifference to a brand that couldn't hold their interest.

Organizers feel this especially acutely when a similar event is happening nearby, offering something truly alive.

This is where event marketing powered by augmented reality comes in. It transforms the space into an interactive playground: guests become participants, not observers.

Instead of passive viewing, they interact with digital objects that are embedded in the real world and react to visitors' movements.

Guest engagement is built on emotion and curiosity. A person who sees a logo or character come to life through their smartphone doesn't turn away — they step closer, try it, film it, and share it with friends.

That is exactly what holds attention for dozens of minutes and creates those "wow effects" that people talk about afterward and come back for at future events.

Interactivity also solves a more pragmatic problem: it delivers measurable activity. You see how many guests interacted with the zone, how long they stayed nearby, and how willingly they shared content on social media.

This is not just entertainment — it's a tool that helps you collect contacts and analyze audience interest.

We address this need: we design and program gameplay in C# for ARKit, integrate it into your event concept, and support the launch until the last guest leaves.

Instead of boring formats, you get an engaging scenario that sets you apart from competitors and keeps people talking about your brand long after the event.

Why ARKit is your key to engaging guests and generating new leads

Guests arrive at an event, but an hour later they forget the brand — ordinary booths and presentations trigger an instant reaction, not a lasting impression. To capture contacts and real attention, you need to surprise, and ARKit gives you exactly that tool.

ARKit is an augmented reality technology that turns an ordinary space into an interactive experience. A visitor points a camera at a screen or poster — and sees objects come to life, joins a quest, or "tries on" a product.

This interaction engages from the first second: people linger, take photos, and come back with friends.

The built-in contact capture mechanic makes this format even more valuable. To get a game result or bonus, a participant leaves an e-mail or phone number.

So you don't just get a crowd in the hall — you get a base of interested leads: people who have already tried the brand and are ready for further communication.

In addition, the AR experience generates reach on its own: each guest takes a photo or video and posts it, tagging you. These mentions are seen by thousands of followers, and the marketing wave keeps working after the event. For events, this is a chance to gain far more visibility without increasing the advertising budget.

The bottom line: ARKit solutions from our team are increased engagement, wide reach, and a new lead base from every event. Tell us about your challenge — we'll choose a scenario that delivers measurable results.

AR activity formats for different goals of your event

Every event has its own goals: one format should energize guests, another create a stream of photos, a third gently introduce a product. There is no universal AR activity, so it's important to match it to the scenario rather than "bolt" technology onto the event. Then it delivers measurable value: reach, contact base, time spent on site.

We build formats on ARKit — this guarantees a stable launch on modern iPhone and iPad. Below is a quick reference guide for choosing.

To choose the right option, answer three questions: how many guests will there be and how will the flow be distributed? Is the goal reach, lead generation, or depth of interaction? How will the activity fit into the schedule, and will it create a queue?

We turn your answers into a scenario: placement points, prize logic, session duration. You get a ready-made AR activity that launches on the day of the event — guests point their phones at a marker and play, while you collect the results.

Project launch stages: from idea to a stable game

We've made the AR project launch process transparent: you always know what stage the work is at, what you'll receive at the end, and when the game will be ready to launch. Below are the main steps that every project goes through.

1. Brief — we capture your task: game goal, audience, venue, and event format. You answer 10–15 questions, and we build the technical specification based on them.
2. Concept approval — we present the game scenario, visual style, and interaction mechanics in words and simple mockups. You make changes before development starts, not after.
3. Plan and timeline — we break the work into stages with clear dates. For each stage, you see what will be ready and can control the project's progress.
4. Development — we create the game on the professional ARKit platform and configure environment recognition and operational stability. At this stage, you receive intermediate versions for review.
5. Final testing — we test the game on different devices and in real venue conditions: lighting, guest movement, and sound. We eliminate anything that gets in the way of the experience.
6. Launch — we install the game, brief the staff, and support the first sessions. You get a working project exactly in time for your event date.
7. Support and analytics — after launch, we stay in touch: we quickly fix any failures and help update content for the next event. If desired, we share usage statistics and recommendations for improvement.

This sequence eliminates surprises: you know all checkpoints in advance, and the finished product meets the goal — it captures guest attention and runs without hiccups.

What's included in the delivery: a complete kit for launching a game zone

You don't get a set of source files; you get a ready-made solution for a game zone that can be launched the day after delivery.

No need to assemble anything yourself, search for contractors, or spend time on lengthy approvals — the kit includes everything needed to get your guests playing and enjoying themselves.

Here's what's included:

• Ready-made library of AR games. 3–5 well-developed scenarios of varying complexity and duration — from short "warm-up" games to team competitions. The games are adapted for different venues: from a corporate event in a loft to an exhibition or a store opening.
• Guest interface. A clear launch screen with instructions and game selection. Guests figure things out without staff assistance, so the queue moves faster and doesn't create chaos.
• Administrative panel. A personal account where you manage the game zone: change the list of active games, set session duration, adjust difficulty, and view statistics. Everything is intuitive — no need to call a developer for every setting.
• Detailed instructions. Step-by-step guides for your team: how to turn on the equipment, launch the game, and resolve common issues. A separate guide for the host — how to announce games and manage guest attention.
• Staff training. We conduct a short online training session for your employees: we show how to use the admin panel and what to do in unexpected situations. Your team will feel confident from day one.
• Technical support at launch. We don't just hand over files — on the day of the event, we're available to help if anything goes wrong. In most cases, one call is enough and everything works.
• Updates and refinements. Game mechanics are fine-tuned to your needs: rules can change, new levels can be added, and transitions between games can be adjusted. You get not a static product, but a living system that evolves.

Importantly, all components are already tested together. You don't have to worry about whether the games are compatible with your tablet or cameras — we deliver a complete package that works right away. This saves weeks of setup time and guarantees a stable result on the day of the event.

Launching a game zone turns from a technical task into a regular item on your organizational checklist: you simply assign a responsible person, and the kit does the rest. All that's left is to show it to your guests.

Case study: how an AR attraction powered by ARKit delivered 3000 leads

At the industry conference TechConnect, we needed to solve two problems: stand out among dozens of exhibitors and collect visitor contacts. Guests walk past ordinary lotteries and presentations — they want an experience worth sharing.

We proposed an AR quest built on ARKit. Participants pointed their smartphone cameras around the hall, found virtual artifacts, and collected them in a couple of minutes.

The mechanics were simple, so no instructions were needed: people quickly got into the game, and the thrill of the hunt kept them at the booth and invited friends to join.

Results

Over two days, more than 1500 people took part in the quest, and about one in two left their e-mail address or phone number to find out the results. That gave the client 3000 leads — targeted contacts without spending on advertising. Participants approached the booth themselves and took the initiative.

The case showed that an AR attraction is not just entertainment, but a tool that pays for itself. The organizers were pleased and invited us back for the next season with a new scenario.

If you'd like to repeat this result at your event, write to us — we'll choose mechanics that fit your theme and audience.

Common concerns: what happens to the game after project delivery

It's understandable that questions arise after project delivery: will the game work on the client's equipment, who will make changes and handle support. This is normal — especially when it comes to AR projects, where the result heavily depends on devices and usage conditions. We handle this stage so that you won't have any surprises.

Who supports the game after release?

You receive the contacts of a dedicated engineer and a response time — not a vague "whenever we get to it," but one that's fixed in the contract.

We update the game as new versions of the operating system are released, answer your team's questions, and refine functionality when needed.

For long-term projects, annual support is available: we monitor stability, collect metrics, and make improvements without requiring technical knowledge from you. You run your business, and the technical side stays with us.

The main working principle of truetech.by is to deliver a project that's easy to operate. You don't just get code; you get a clear instruction manual for your staff, access to the repository, and a development roadmap.

Even if the game is deployed across dozens of branches or a constantly updated fleet of tablets, we provide remote configuration and diagnostics — without needing to visit each site.

Ask yourself: what will happen to the game in six months? Our answer is that it will keep working, receive updates, and deliver results. Let's look at your project in a short meeting and show you how we close these risks.

How to choose the right format for your task?

There is no universal AR game that suits everyone. The format depends on the goal: attract visitors to a booth, hold attention during a product presentation, train employees, or create a social media opportunity. From this, the scale of the game, session length, number of participants, and budget follow.

For example, a short promotion at a shopping center only needs a compact AR zone with a quick two-minute scenario. For a business conference, a quest game that leads participants through booths and holds their attention for 10–15 minutes works better.

And for a new product presentation, a multi-session format with a storyline and difficulty levels is ideal — something memorable that brings people back.

Budget and timelines influence the choice, but they don't limit the result. We offer options ranging from ready-made solutions that can launch within a week to fully custom development for your specific requirements.

In every case, it's clear in advance what you'll get: number of sessions, reach, engagement, and repeat interactions with the brand.

To choose the right format, we nail down key parameters together: your audience, how many people should complete the game per day, space and equipment constraints, and important interaction scenarios.

This lets us choose an AR format that solves your marketing problem rather than being a technical experiment.

Tell us about your task — we'll select an AR game format that fits your budget and plans. You'll receive a clear plan with results at every stage.

Ready to create an AR game with ARKit for your event?

ARKit opens up possibilities for AR games that guests remember for a long time. But to ensure the game runs reliably on different devices, evokes emotion, and fulfills brand goals, you need dependable development.

We deliver such projects turnkey — from idea to launch — and you get a result that works for your event.

Leave a request on the page — from there, everything is clear:

• Request. You tell us about the event: occasion, venue, number of guests, and the main goal.
• Consultation. Our producer gets in touch within one business day, clarifies the details, and suggests which AR game format will suit your audience best.
• Estimate. We prepare a transparent estimate: timelines, stages, and cost calculated after audit. No hidden payments.
• Plan. We show a step-by-step development plan: scenario, design, programming, testing, launch.
• Launch and support. We set up the game at your event, help with equipment, and afterward share results and recommendations.

You get not just a game, but a tool for engaging guests and growing brand awareness. Leave a request — we'll calculate the project and propose a solution within your budget.