Turnkey Arcade Game Development in Unity

Clients Are Leaving for Competitors — an Arcade Game for Your Event

Guests remember events that deliver emotions, while a boring program or a standard welcome is just a box-ticking exercise.

When there's no interactivity at an event, visitors lose interest, never reach the right booth, or leave for competitors — in the end, the budget is spent, but there's no reach and no loyalty.

The market has changed: guests expect participation, not observation, and brands that give them this feeling earn repeat business and genuine word-of-mouth recommendations.

An arcade game for business solves exactly this problem: a short, simple game holds attention, gets guests actively involved, and keeps them on the floor longer.

That's why game development for events has become a working marketing tool — it turns a passive crowd into engaged participants and your booth into a center of attraction.

Guests come back to the game several times on their own, and each session generates new contacts, photos, and conversations around your brand.

Game facilitation works on more than just the external impression: you get a managed scenario where participants spend time under the host's supervision, and the mechanics help build a database of potential clients.

This isn't a one-off amusement — it's a tool for achieving business goals, from raising brand awareness to collecting leads through gameplay.

This format is especially effective at exhibitions, conferences, corporate events, and grand openings, where you need to quickly engage a diverse audience.

We close the engagement gap: we design an arcade game around your task, tailor it to the specific event, and support the launch. You get a battle-tested solution, not an experiment — guests play actively, share their impressions, and the event hits its key metrics.

Instead of vague promises, a clear result that's easy to measure by the number of participants, time spent at the booth, and post-event feedback.

What Your Business Gets from an Arcade Game at an Event

An arcade game at an event turns an ordinary booth into a magnet. Guests line up to test their skills, and vivid emotions become associated with your brand. This isn't just entertainment — it's a marketing tool that drives reach, loyalty, and lead generation. It combines fun with brand goals, from collecting contacts to promoting a new product.

The main benefit is increased reach. Guests photograph and film the action, post it to social media, and tag your brand. Each participant brings along an audience of friends and followers, so reach grows without additional ad spend.

Emotions are the key to loyalty. A positive gaming experience builds a lasting association with your company. Guests remember that they had fun here, which increases the likelihood of repeat visits and positive recommendations.

The game mechanics easily convert into lead generation: to win a prize or make the leaderboard, a participant leaves their contact details. This way, you collect a database of interested people — a ready-made audience for future email campaigns and lead nurturing.

The brand becomes the hero of the game: the logo on screen, the name on the leaderboard, branded merchandise in the prizes. It's a subtle integration that's remembered far better than traditional advertising.

We develop arcade games on Unity — a proven solution that guarantees stable performance at any event. By reaching out to truetech.by, you get a turnkey game: from concept to installation at your booth and on-site support on the day of the event. It's a way to stand out from competitors and achieve measurable results.

Game Solution Formats for Your Event

Every event has its own goal: sometimes you need to entertain guests and ease the tension, sometimes — to collect contacts and keep visitors at the booth.

We match the arcade game format to the event's objectives, so you get not just entertainment but a working tool that helps deliver business results.

Below are the typical scenarios our clients come to us with most often.

When choosing, we rely on the event's goals: if you need to engage guests quickly, a competitive arcade works best; if the priority is collecting data and qualified contacts, we'll go with a format featuring registration and a leaderboard.

Either way, you get a complete turnkey solution: a gaming zone, equipment, an administrator, and technical support on the day of the event.

This approach has already helped dozens of companies — clients come back to us again and again because the arcade game becomes the most talked-about element of the event. Leave a request, and we'll choose a format that will work for your specific event.

How a Game Creation Project Works: Step by Step

A transparent process is what sets a reliable contractor apart. You always know where the project stands and what comes next.

This eliminates the biggest fear — "what if I end up with no result": every stage of game development is clear, controllable, and discussed with you.

1. Brief and objectives. We define what game is needed, for which audience, and on which platforms. Sending references is optional — we'll help you shape the idea and set goals.

2. Concept approval. We approve the idea, genre, mechanics, and visual style before any resources are invested. This saves budget and time because edits on paper cost a fraction of changes in a finished game.

3. Plan and timelines. We create a phased schedule with dates for intermediate milestones and the final version. Game development timelines are locked in at the start of the project — and we stick to them.

4. Prototype and test. We quickly build a playable version of the core. You try the controls and mechanics and make adjustments before mass content production — so the game turns out exactly as you envisioned.

5. Main development. We fill the game with levels, graphics, sound, and interface. We show intermediate builds so you see the progress, rather than getting a result only at the very end.

6. Launch and support. We prepare the final version for your target platforms, publish the project, and stay available for minor refinements.

The entire journey takes from a few weeks to a few months — you get exact timelines after the brief. Most importantly, the process doesn't become a "black box": you always understand what's happening and what comes next.

What's Included in Turnkey Game Development

Turnkey game development is the full cycle of creating a game product: from concept to final release and ongoing support. You get a finished result without the need to separately hire a writer, designer, programmer, and QA tester — the whole team works as one on your task.

This approach is ideal when you need a specific result by a set deadline without diving into technical details. We handle every stage and take responsibility for quality, while you only oversee the project's key milestones.

What's included in the full package:

• Concept and script — we develop the idea, game mechanics, story, and target audience so the product precisely solves your business challenge.
• Game design — we create rules, level structure, difficulty balance, and a motivation system that keeps players engaged.
• Visual design — we develop a unique style, graphics, animations, and special effects that shape a memorable atmosphere.
• Sound design and interface — we select music and sound effects and design an intuitive menu and comfortable controls.
• Testing and debugging — we run through all game scenarios, identify and fix bugs, and ensure stable performance on target devices.
• Technical support — after launch, we help with updates, configuration, and integrations, and quickly resolve any issues that come up.
• Instructions and documentation — we prepare easy-to-use guides for users and administrators so you can manage the game independently.

Each item on the list is a separate stage that we manage from start to finish. You get not just a game but a complete product that's already tested, packaged, and ready to use.

This approach saves your time, reduces risks, and lets you focus on what matters most — achieving your project goals.

Case Study: How a Game Increased Engagement by 40%

For an event agency organizing a large corporate event, we developed an arcade game for the brand zone. Before that, the booth had a standard photo zone: guests walked by, snapped a couple of shots, and left.

The organizers needed to hold attention and collect visitor contacts — a standard presentation no longer worked.

We proposed an engaging format: guests competed in the game mechanics, won prizes, and came back to the booth on their own.

Over the course of the event, more than 600 people approached the game, and the average time spent at the booth increased by 40% — exactly the result the client had set as a target metric. Participants didn't just walk by — they deliberately returned to beat each other's records.

Importantly, the game collected participant data: after each round, a visitor left their contact details to receive results and photos.

This gave the brand a database for future campaigns without aggressive data collection — people were genuinely interested in finishing their game session. Some guests posted screenshots to social media, generating organic reach for weeks afterward.

The client was delighted and ordered two more arcade games for subsequent events. We at truetech.by continue to support the project: we update the game content, add new levels, and ensure stability during events.

The case study shows that a well-made game pays off not only in emotions but also in measurable engagement — up to 40% more time at the booth and repeat visits from guests.

How to Choose the Right Format for Your Task?

There's no one-size-fits-all format — the right choice depends on the event's goal, guest profile, and desired outcome.

Before ordering, answer three questions: how many people will pass through the location, how much time each guest is willing to spend, and what matters more — engaging everyone or creating a competition.

The selection criteria are simple. For a high visitor flow, short arcade games with a fast cycle work best: a guest walks up, plays for 1–2 minutes, and frees the spot. If your goal is to keep guests around and build buzz, choose a tournament with a leaderboard.

For collecting contacts or promoting a product — games with a "play and win a prize" mechanic and branded arcades with souvenir photos.

For 10 years, we at truetech.by have been helping clients choose the right format for their task — from a one-off campaign to a series of events.

During a consultation, we analyze your situation and propose the optimal option; after launch, we adjust the settings if you need to change the difficulty or duration.

You'll get not just a game but a tool that solves your event's challenge. Send us a few lines about your event — we'll suggest two or three formats with a result forecast for each.

Common Concerns: We Answer Your Questions

Before launching a game project, clients often worry: "What if the game freezes at the worst moment?", "What if guests don't like it?", "What if the date gets moved?" That's natural — you're accountable for the result to your management and don't want surprises.

That's why we build in not just the game itself but also guarantees for handling unforeseen situations.

Before the event, we run a technical rehearsal, arrive at the venue early, and stay available throughout the entire game. If a failure occurs, we switch to a backup scenario — guests only see the celebration. Below are the answers to the main concerns.

If the event is cancelled or postponed — will we lose our advance payment?

No. Under the contract, you can move the date once without penalty by notifying us a few days in advance. In case of full cancellation, we refund the advance payment minus the work already completed. All terms are documented in advance so your budget stays protected.

What if the game turns out to be not what we expected?

Two weeks before the event, you receive a playable version and an acceptance checklist. You see how the game looks and plays, and you can make adjustments: difficulty, visuals, speed.

After the final review, you know exactly what you'll get at the venue — no mismatches with your expectations remain.

Ready to Launch Your Game? Leave a Request

Ready to launch your game and gain a new customer acquisition channel? Leave a request for turnkey arcade project development — it takes just a couple of minutes.

We'll call you back within 15 minutes, clarify your business objective, help you shape the idea, and send a detailed cost estimate the very next day.

Here's a checklist of what you get after reaching out:

• A free project consultation — we'll analyze your task and propose a solution that delivers results.
• A cost estimate for game development before the work begins — no hidden fees or "on the fly" surcharges.
• A technical specification anyone can understand: we document functionality, scenarios, game economy, and an integration plan with your business.
• A clear work schedule with control points — you always know the project stage and the timelines.
• Access to a demo version at every stage — see the game in action before the final release and make adjustments without mistakes.
• Full documentation and source files after launch — you're not dependent on the contractor after handover.
• Post-release support: we quickly fix bugs and help with publishing and updates.

You'll be working with the truetech.by team — a studio with 10 years of experience and more than 50 successful game projects for businesses. We take responsibility for results, which is why we sign a transparent contract with a fixed estimate and a quality guarantee.

Every specialist on the team, from game designer to programmer, is focused on making sure your game solves your business objectives: attracting attention, retaining users, and generating profit.

Don't put off the launch — leave a request for a free consultation right now. We'll send a cost estimate and action plan within one business day.

This way, you'll lock in timelines and budget without the risk of overpaying, and we'll take care of the entire development — from concept to release.