Management Companies Lose Money on Game Development
Management companies often commission game development for employee training, client programs, or internal communications. But without diving into the specifics of game design, such projects become an expense item rather than a business tool. The reason is typical customer mistakes that repeat from project to project.
The most common mistake is choosing a contractor by the minimum price without checking relevant experience. As a result, the company gets a “toy” that solves no business task: boring, rough, or technically unreliable. Refinements and fixes eat the budget, and the launch is delayed for months.
The second mistake is the absence of a clear technical specification and measurable goals. The customer formulates the task as “make a game about our company” but does not define what outcome the user should have: learn, remember, make a decision? Without this, developers act at random, and the product does not pay off.
The third mistake is hoping that a game can be created quickly and without testing. Game mechanics require design, prototypes, and validation with a real audience. When the testing stage is skipped, errors are discovered during operation — at the most inopportune moment.
We close these risks: at the brief stage we help formulate goals, design mechanics around the company’s tasks, and test the product before launch.
Professional outsourcing of game development turns the budget into a working tool that brings measurable results — increased engagement, employee training, and higher customer loyalty.
Five Benefits of Turnkey Game Development Outsourcing
A management company needs tools that save resources and increase resident loyalty. Games are one such format, and turnkey development outsourcing eliminates the need to build your own IT department.
The advantage of games is that they hold attention and make information accessible and interesting for residents.
The first benefit is time savings. No need to hire a team of developers and get into the details: the contractor handles the project from idea to publication. You get a finished result on time and continue dealing with operational matters.
The second is expertise. The studio knows how to engage residents: it thinks through the mechanics, scenario, and interface so that a person finishes the game and comes back again. This is not just entertainment, but a well-designed engagement tool built on real experience.
The third is client engagement. In game form, you can easily talk about scheduled works, collect voting applications, and conduct surveys as a quiz. Residents participate more willingly, and you get feedback without extra mailings and calls.
The fourth is a predictable budget. No hidden costs for equipment, licenses, or specialist maintenance. You pay for a finished product that solves the task and achieves your goals.
The fifth is reliability and support. After launch, the studio fixes failures, updates content, and adds features. You get a partner interested in a long-term result.
Game Development Formats for Management Companies
A management company solves dozens of tasks daily: building maintenance, handling requests, reporting. Against this backdrop, it’s easy to forget the main thing — the people who live and work in your properties. Their loyalty determines stable income.
A game on Unity is a way to remind about yourself, create an emotional connection, and stand out among other management companies.
We at truetech.by have developed dozens of games for business over 10 years of work. We’ve learned to choose a format for the task, not sell a “box”.
You don’t need to understand the nuances — just describe the desired result, and we’ll propose the optimal solution in terms of timeline and budget.
| Format | For whom | What it gives the client |
|---|---|---|
| Prototype in 2–3 weeks | If you need to quickly test an idea | A clear answer: “works or not” without large investments, ability to adjust the concept |
| Event game | Holidays, exhibitions, opening of a new property | Guest engagement, live emotions, photos and videos on social media — additional reach without an advertising budget |
| Full cycle | Long-term loyalty program | A permanent channel of communication with residents, growth in repeat visits, activity statistics for reporting to property owners |
How to choose a format? If you’re in doubt, start with a prototype. In a couple of weeks you’ll see how the audience responds to the idea and understand whether it’s worth developing into a full-fledged project. We’ll provide free consultation and help you decide on the format.
And after launch, we’ll share statistics: how many people played, how long they held attention, what sparked the most interest.
How Game Development Works: Step-by-Step Process
So that you understand what happens at each step, we’ve made the process as transparent as possible. You always know where the project stands, what results are ready, and what comes next.
- Brief and goal setting. We analyze the audience the game is created for and the business task it solves — employee training, customer loyalty, or visitor entertainment. We fill out the brief, record timelines, budget, and expected result.
- Concept and scenario. We propose the game idea, mechanics, and storyline. You see how the game will fit into your marketing or training before development even begins. We agree on the concept and approve the technical specification.
- Design and prototype. We prepare the visual style — brand colors, characters, interface. We create a clickable prototype so you can “touch” the game and evaluate how to play it. At this stage, details can be adjusted without extra costs.
- Development and build. We create the game on the professional Unity engine, filling it with logic, graphics, and sound. You get working versions for testing and see progress live.
- Approval and launch. We conduct final testing, make edits, and adapt the game for your clients’ or employees’ devices. We integrate it into your system — website, CRM, or event — and launch on the desired date. If needed, we train your team to work with the game.
- Support and growth. After launch, we stay in touch: we fix bugs, update content, add new levels or questions. We collect statistics and suggest improvements that boost engagement and results.
What Is Included in the Delivery: A Complete Package for the Client
We hand over not a “black box” but a complete package that can be used immediately after project delivery.
Everything created during development — from gameplay to source files — is organized so that the management company can use the solution without dependence on the contractor.
Here’s what’s included in the delivery on every project:
- Finished product. A game or training simulator assembled for the management company’s task — a tested scenario accepted by the client and put into operation.
- Project results. A testing report, a description of implemented mechanics, and clear performance indicators visible in the administrator’s personal account.
- Source files. Code, project assets, settings, and database — a complete set that allows transferring the project to another team or developing it with your own specialists.
- Game rights. Full transfer of rights to use, modify, and reproduce. The client becomes the owner of the product and decides how to manage it.
- Staff training. Practical sessions for administrators and operators — the team learns to manage settings, change content, and add new users without involving developers.
- Documentation and instructions. Simple guides for launch and maintenance, written in plain language. No special technical knowledge is required to work.
- Post-launch support. Warranty period and consultations at the start of operation, so employees work confidently from day one.
This package closes the main outsourcing risk — dependence on the developer. The management company gets a stable tool, trained staff, and the right to develop the product on its own. That’s why our clients come back for new projects and recommend us to colleagues.
Example Project: A Game for Company Employee Training
Employee training in a management company is an eternal headache: briefings are done for show, regulations are forgotten within a week, and a dispatcher’s or technician’s mistake leads to resident complaints and fines.
New employees take a long time to get up to speed, mentors are overloaded, and the result is still hard to predict.
We were approached by Management Company “Gorodskaya Sreda” with this problem — at that time training took up to two weeks and required constant involvement of senior specialists.
We proposed an unconventional approach: make training a game on Unity. Instead of boring presentations and tests, an employee goes through real work situations — receiving a resident’s request, dispatching an emergency crew, talking to a dissatisfied property owner.
Every decision affects the scenario, and mistakes are not just highlighted — they show what they lead to in practice. This is not simulation for fun, but an exact copy of the company’s work processes.
Implementation Result
Newcomers stopped fearing their first shifts: onboarding time was cut in half, and the number of document processing errors dropped noticeably.
Turnover during the probation period fell by almost half — people feel more confident when they’ve already “lived through” typical situations before going to a real site.
The game mechanics also solved the engagement problem: employees themselves open the trainer in their free time, compete in ratings, and genuinely get absorbed. The manager sees each person’s progress in a personal account — no meetings or paper reports are needed for control.
The most important thing is return on investment. The development costs were already covered by saving mentors’ time and reducing the number of repeated complaints.
And when the company changed its regulations, the client ordered a second version of the game from us — the best indicator that the development case turned out to be useful, not just an “interesting experiment”.
How to Choose a Game Development Format for Your Task?
The development format directly depends on the task you are solving.
A management company might need a short game for an exhibition, a training simulator for staff, or a virtual tour of a new residential complex — these are different amounts of work, different timelines, and investments.
There is no universal solution: what works perfectly for one event may be excessive or insufficient for another. That’s why it’s important not to choose a format out of habit or copy others’ examples, but to base it on your specific situation, goals, and audience.
We start with a short consultation where we analyze your task and target audience — residents, guests, employees, partners. After that, we offer a suitable option: from a light demo version to a full-fledged game that can be used repeatedly in different company activities.
We adapt every project to your request: we take into account budget, timelines, and internal processes. Such an individual approach lets you avoid overpaying for unnecessary features and get exactly the result that will affect recognition, engagement, and loyalty.
Drawing on the experience of dozens of projects, we quickly determine which format will bring maximum benefit to your company and propose a concrete solution with clear work stages. You know in advance what you’ll get and when.
Contact us to discuss the task and choose the best option together — it’s non-binding, but it will save you time and prevent mistakes.
Frequently Asked Questions About Game Development Outsourcing
Before ordering a game, management companies want to understand guarantees, timelines, cost, and idea protection. We answer common questions.
What guarantees are there that the game will work?
We record requirements and acceptance criteria in the contract. Every 2 weeks we show a prototype — you see progress and adjust tasks. If something doesn’t match the technical specification, we refine it at our own expense.
How long does development take?
A simple event game takes 2–3 weeks; an educational game with progression and a personal account takes 1.5–2 months. At the brief we give the exact timeline and record it in the work schedule. We meet the agreed dates.
How is the cost calculated?
The cost depends on the amount of mechanics, graphics, and integrations with your systems. We work with a fixed estimate and no hidden payments. For standard games, there are package solutions — you know the final price in advance.
How do you protect our ideas?
We sign a non-disclosure agreement and an exclusive rights contract. All concepts, scenarios, and materials remain yours. We do not use your work in projects for other clients.
What if we don’t like the result?
We deliver the project in stages: you receive prototypes and influence the final look. If after delivery we find a discrepancy with the technical specification, we’ll fix it within the warranty period.
Order a Game for Your Company Today
The first step toward the project is a simple request. You leave a request on the website, we contact you within one business day, and provide a free estimate of timelines and cost. No obligations: you receive the numbers and recommendations, and the decision stays with you.
What You Get After Your Request
- Consultation: we’ll figure out which game format suits your residents, tenants, or employees.
- Free project estimate: timelines, stages, team composition — no hidden conditions.
- Clear commercial proposal: work structure and expected result.
- Example projects for management companies: we’ll show cases where a game solved a business task.
- Launch recommendations: how to integrate the game into an event, loyalty program, or training.
Why do people trust us? Over 10 years, we’ve completed more than a hundred projects, and every second client returns with new tasks. We work remotely, deliver on time, and support the project after launch.
How to Start a Project
Just click the “Leave a request” button or write to us via messenger. Then we’ll walk you through the steps: brief, plan, implementation, testing, and delivery of the finished game. You can start the project at any time — you’ll see the first result in just a few weeks.
You can clarify details and order a game right now. Leave a request — and we’ll send a free estimate within one business day.