Losing customers in the pulp and paper industry because of your catalog?
A visitor to a pulp and paper mill arrives with a specific task: find paper, cardboard, or packaging for their production, compare specifications, check price and availability.
But instead of a quick answer, they get a multi-page catalog where they have to scan dozens of items to find what they need. While they flip through pages, time runs out — and so does their patience.
Some customers simply close the page and go to competitors who make everything clear from the first screen.
In the pulp and paper industry, the product range is almost always enormous: several types of paper, different densities, formats, types of cardboard and packaging materials.
Without a proper search system, the buyer either asks a manager to spend half an hour selecting products or decides in favor of a more convenient supplier. And this is not a one-time loss — every such case undermines trust and reduces the likelihood of repeat orders. The company ends up losing not just one deal, but recurring orders, revenue, and market share.
An inconvenient catalog is not only about lost customers — it also means overloaded managers who waste time on simple requests and never get around to genuinely complex projects.
And there is the reputation factor: in the customer's eyes, a business that cannot organize its own product range looks like an unreliable partner. Today's buyer chooses the supplier who respects their time and helps them make a decision quickly.
The solution is an interactive catalog that works like a smart assistant: it quickly finds the right product, shows specifications, availability and alternatives, and suggests similar materials.
It turns a dull product list into a clear navigation guide through the assortment, directly impacting the number of inquiries and repeat visits. We build such catalogs specifically for the pulp and paper industry and help solve the product search problem once and for all. The customer gets a convenient tool, and the company gets retained clients and revenue growth.
Benefits of an interactive catalog: faster selection, higher ticket value, customer loyalty
Every buyer arrives at the counter or terminal with a formed request, but without a systematic view of the full product range. While they search for the right paper or cardboard format with their own eyes, their frustration grows — and so does your queue.
The interactive catalog removes that friction: the visitor sees all items, specifications and availability in 2–3 touches and makes a decision faster.
Selection speed directly affects the ticket value. When a customer sees a comparison table of density, format and price on screen, they don't grab the first available option — they choose the optimal one for their task.
Often that option is more expensive — as a result, the average ticket rises without active selling from staff. The consultant spends less time on routine explanations and more time on upsells and discussing large orders.
Convenience builds loyalty. A buyer who once figured out the catalog without help will remember that visiting you is easy. A repeat visit becomes not a coincidence but a habit.
For the pulp and paper industry, where competition is for wholesale and regular customers, predictable assortment navigation solves retention better than discounts do.
An interactive catalog is a competitive advantage. While competitors work with printed price lists and verbal consultations, you give the selection process transparency and a modern format.
From the buyer's point of view, this is a signal: the company is systematic, tech-driven, and can be trusted with long-term contracts. In the B2B segment, such a signal is extremely valuable.
Built-in guidance scenarios help the visitor navigate the assortment independently, even without a manager's involvement. And for you, this means higher revenue per square meter of sales space and the ability to sell more items without expanding your headcount.
Interactive catalog formats for the pulp and paper industry
At pulp and paper enterprises, the product range is wide, and product specifications matter to every customer. A converter needs to quickly compare density, format and warehouse availability; a distributor needs to promptly find the right item for a task.
Paper catalogs become outdated, and every request routed through a manager increases the time to close a deal.
To solve this pain point, our team develops interactive catalogs for terminals, tablets and online storefronts.
This is a unified electronic showcase where the customer finds products, studies specifications and moves on to an inquiry — without intermediaries or unnecessary phone calls.
Catalog formats and customer benefits
| Format | For whom | What it gives the customer |
|---|---|---|
| Terminal kiosk | Lobbies, sales offices, industry exhibitions | Fast product search and self-service navigation, relieving staff of repetitive questions |
| Tablet catalog | Sales representatives and managers in negotiations | Persuasive assortment presentation, instant access to current specifications |
| Online storefront | Company website and remote buyers | 24/7 catalog access, transparent stock levels, integration with the accounting system |
Choosing a single format is not mandatory: a kiosk in the showroom and a manager's tablet complement the online storefront.
This combination provides seamless navigation from first touch to inquiry, and the customer gets more qualified leads without expanding the sales department.
How the turnkey interactive catalog launch works
To ensure the interactive catalog launch goes off without surprises, we have built a transparent seven-step process. At each stage, you see the result, approve key decisions, and receive a finished turnkey terminal exactly on schedule.
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Development brief — we document which products and services need to be shown, who will use the kiosk, and which scenarios matter. The output is a technical specification understood equally by your staff and our specialists.
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Prototype and catalog logic — we create an interactive screen flow showing how the visitor will search for products, browse categories and get descriptions. You test the scenarios hands-on and make edits before design begins.
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Design approval — we develop a visual style matching your brand identity: colors, fonts, button placement. Once the layout is approved, we move on to content filling.
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Content filling — we collect product information: names, specifications, photographs, descriptions. We help structure the data — this speeds up the launch and simplifies future updates.
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Integration with your systems — if needed, we connect the catalog to the product database so changes appear on the terminal automatically. You won't have to manually edit each kiosk.
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Testing on real equipment — we check performance speed, on-screen display and touch response. We eliminate glitches before the kiosk ever meets a visitor.
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Launch and support — we install the software, configure the terminal and train your team. After launch, we stay in touch: we update the catalog on request and monitor stability.
What is included in the interactive catalog delivery
A manager needs to understand exactly what is included in the interactive catalog development work — the full scope of delivery is fixed in the contract. We hand over a complete turnkey solution, including structure, design, admin panel and support.
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Catalog structure tailored to your production nomenclature: pulp, paper, cardboard, packaging materials. The breakdown and filters are designed so a wholesale buyer finds a product in two or three screen touches.
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Custom interface design in the company's brand style. The look builds customer trust and sets your products apart from competitors.
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Catalog admin panel — an easy-to-learn management panel through which your staff updates prices, adds new items and publishes promotions without involving developers.
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Content for filling: professional texts, photographs, technical specifications and descriptions adapted for the pulp and paper industry. We prepare materials that are clear to both technologists and purchasing specialists.
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Staff training — a hands-on workshop for your managers: how to use the admin panel, how to make changes, and what to do in non-standard situations. After training, your employees work confidently.
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Catalog warranty and maintenance: during the warranty period, we fix errors, adapt the catalog to assortment changes and ensure stable terminal operation. Project delivery happens exactly on schedule.
In the end, the customer receives not a set of programs, but a complete sales tool that is easy to maintain with in-house staff. Content is always up to date, the terminal runs without failures — all that's left is to turn on the kiosk and start receiving customer inquiries.
Case study: how an interactive catalog increased the terminal's average ticket
A pulp and paper producer, «Volga-CBK», came to us with a challenge typical for the industry: at their self-service terminal, buyers got lost in a wide assortment — more than 300 items of paper, cardboard and packaging.
Customers spent a long time scrolling through a static list, couldn't understand the difference between similar products, and either chose the wrong item or left without buying. The terminal's average ticket fell short of planned targets.
We developed an interactive catalog that structured the entire assortment into clear categories: product type, density, format, purpose.
Instead of a list, buyers got visual cards with photos, descriptions and prices, and filters allowed them to narrow the choice down to the needed item in a couple of touches. The interface suggested complementary products — for example, suitable packaging or tape.
Project results
This interactive catalog case delivered a measurable business impact to the mill within the first month of operation:
- average ticket increased by 35%;
- product selection time nearly halved;
- abandoned orders dropped by 40%.
Buyers began placing orders with more confidence, and staff stopped spending time on consultations about standard items. Additionally, the share of repeat inquiries grew — customers came back because the process became simpler and faster.
Customer testimonial
"Before, buyers often asked: how is this paper different from the one next to it? Now the catalog answers that question itself. People see the specifications, compare, and make a decision without a salesperson's help.
This reduced the queue at the terminal and raised the ticket value — we got a tool that actually sells," noted the head of the mill's retail sales division.
If your business works with a wide assortment in the pulp and paper industry, the same approach can help increase terminal sales. Leave a request — we'll show you how to adapt the solution to your needs.
How to choose the right interactive catalog format for your business?
The choice of format depends not on "trendy solutions" but on how the customer will work with your products. In the pulp and paper industry, this often involves technical specifications, samples, certificates, and delivery terms.
So before choosing between a catalog and a stand, answer three questions: what are we showing, how quickly should the visitor find what they need, and what impression do you want to leave?
If the assortment is large and it's important to quickly match a material by density, type or purpose — a terminal catalog with filters and product comparison is the right fit.
It works like a virtual consultant: the visitor selects the product, views specifications, and ends with a short summary or a request for a quote. This saves your staff time at exhibitions and increases the number of processed inquiries.
If the products need to be shown "in action" — packaging paper, corrugated cardboard, pulp — an interactive stand is the better choice. It can display samples, visualizations of production lines, and application scenarios.
Such a stand attracts attention and holds visitors longer than a regular countertop catalog, which is a direct path to a deeper conversation about cooperation.
Choosing the right solution comes down to which catalog you actually need: for one terminal or several locations, integrated with your product database or standalone.
But the main principle is to start from the volume of product items, the visitor's scenario, and the installation location. We often combine formats: an interactive stand for engagement and a full catalog for finding specific SKUs — all within a single interface.
Don't start with the question "what will look impressive." Start with how your customers select and compare products today. Describe your task — we'll choose a format that strengthens your product presentation and reduces consultation time at an exhibition or showroom.
Frequently asked questions about interactive catalogs for terminals
When implementing an interactive catalog for a terminal in the pulp and paper industry, most customers have the same concerns — from update complexity to equipment reliability in workshop conditions.
We've gathered the typical questions and answer them honestly so the solution is predictable and clear at every stage.
How is the product and service catalog updated?
An update takes no more than 15 minutes — through a simple admin panel. You change prices, add new items, edit descriptions and photos, and the terminal receives the updated data automatically at the next synchronization. No need to call a programmer or wait for a contractor.
Does the terminal require a constant internet connection?
No. The catalog is stored on the terminal itself, so visitors can use it even with a complete network outage. For updates, only a short-term connection is needed — it can happen on a schedule or be triggered manually whenever convenient.
Is it difficult to train staff to work with the catalog?
The interface is specifically designed for fast onboarding: most specialists get the hang of it within a day. A short instruction and 30–60 minutes of practice are enough for your employees to manage content independently, without involving developers.
Is the terminal reliable in workshop conditions?
We use protective enclosures and professional components rated for dust, moisture and temperature fluctuations. The average service life of such equipment is 7–10 years, and it also comes with a warranty and post-warranty support so you don't have to worry about repairs.
What does catalog support include after launch?
Maintenance includes remote content updates, staff consultations, performance monitoring and timely replacement of consumables. We stay available on business days and respond to requests within one day — so the terminal never halts your operations.
Order a turnkey interactive catalog and get your quote
Leave a request — and within one business day we'll send you a commercial proposal with the cost calculated and timelines. You'll receive not vague figures but a list of concrete work items: what we take on, which screens and functions will be in the catalog.
That way you understand the budget and the result in advance, with no hidden charges. We work with pulp and paper enterprises and know the specifics of terminals in workshops and warehouses: the catalog will be convenient for the operator, the warehouse worker and the manager.
From you: a brief and access to current data. From us: turnkey interactive catalog development — from structure and design to loading on the terminal and staff instructions. Want to change the assortment or prices? We'll show you how to do it yourself, without calling in a contractor.
What is included in the order:
- cost and timeline calculation before work begins — fixed in the contract;
- catalog structure design tailored to your production tasks and nomenclature;
- loading of all items: specifications, stock levels, price tags, photos, selection flow;
- interface adaptation to the screen size and control method — touch or trackball;
- training for your staff on working with the catalog and a user manual;
- warranty and post-launch support: we will fix any issues within the agreed timeframe.
To get your quote, contact us by any convenient method. Send your product list or simply describe the task — we'll clarify the details and prepare a proposal. Order a turnkey interactive catalog today and use it on your production terminal within just a few weeks.