Magium mobile interactive floor: why your guests walk past
Shoppers at malls and stores spend less and less time lingering by windows and displays. Even when the product is genuinely useful, people have no reason to stop: a static picture stirs no emotion, and their attention is already taken up by their phones. As a result, you pay for traffic, but guests walk past, remembering little more than your sign.
The problem is not the quality of the product, but the lack of live interaction. Today's shopper wants to participate, not just watch.
If a brand does not offer a quick, vivid, and instantly clear experience, it remains just background in a row of identical storefronts — and that is a direct loss of both recognition and sales.
The Magium mobile interactive floor turns an ordinary section of floor into a play space that reacts to every movement. As soon as a visitor steps onto the projection, the image comes alive: virtual objects, effects, and mini-games appear.
People simply cannot walk past, because it looks like an invitation to take part — and they accept it almost instantly.
For business, this means greater visitor engagement without pushy prompts or loud slogans. People are happy to take photos against the interactive graphics, share clips on social media, and come back to show the game to friends.
That is how an ordinary shopper becomes a carrier of your advertising, and every hour spent at the kiosk brings organic reach.
In retail, such interactive technology sets you apart from your neighbors in the mall and creates the feeling of a modern, living brand.
The floor does not require remodeling: it is a mobile solution that is quickly deployed wherever results matter — at the entrance, in the waiting area, or near the checkout.
Configure it once for your goals, and you get a tool that keeps attracting customers and building brand recall, again and again.
We handle the entire implementation: we select scenarios for your business objectives, help with content, and launch the Magium mobile interactive floor on a turnkey basis.
As a result, your guests no longer walk past — they stop, interact, and carry away exactly the impression of your brand that you wanted to create.
What you get when the space itself engages guests
The mobile interactive floor turns an ordinary space into a point of attraction: guests approach on their own, stay longer, and come back again.
Each game engages several visitors at once, so there are always people around the zone — this increases traffic without advertising spend. Word of mouth amplifies the effect: guests carry the impressions even further.
The brand becomes part of the experience. The logo, brand colors, and characters are easily integrated into game scenarios, and the moments themselves evoke strong emotions.
This is emotional marketing: guests remember precisely your venue, and photos and videos from the game on social media raise brand awareness without an extra budget.
Interactive entertainment makes it possible to collect contacts. Before a game, a guest can leave a phone number or subscribe to social media — in exchange for participation or a result.
This is how you build a database for mailings, announcements, and promotions that keeps working even between peak periods.
The key is the emotional response. Games bring joy and excitement, and these emotions become associated with the space where they were experienced. Visitors return with friends and recommend the venue — creating a long-term effect.
We take on the full cycle: scenarios, content, installation, and support. You get a ready-made solution that works every day to increase footfall and customer loyalty.
Interactive formats for your task
Every venue works with visitors in its own way: some need a permanent point of attraction, some need a temporary promotion, and some need a mobile solution that can be moved between locations.
We offer three interactive formats on the Magium platform — mobile, stationary, and rental. All of them bring guests together, hold attention, and create live social media content that strengthens brand recognition.
| Format | Who it is for | What the client gets |
|---|---|---|
| Magium mobile interactive floor | Malls, exhibitions, events at different locations | Quick launch in any spot, easy relocation, a fresh scenario for each event |
| Stationary interactive floor | Malls, museums, children's and entertainment centers | A permanent point of attraction, a steady stream of visitors, and a reason to return |
| Interactive floor rental | Retail, promotional campaigns, corporate events, holidays | Payment per event with no capital costs, fast installation, and full support |
Most clients start with rental — it is a way to test the format's effectiveness without long-term commitments. Once they see that an interactive floor for a mall draws an audience and increases dwell time, they move on to a mobile or stationary solution.
We help you choose the option that fits your task, prepare game scenarios and visuals for your brand, and take on installation and technical support at every stage.
How the project proceeds: from brief to launch and support
We have structured the process so that you understand what happens at each stage and when you will get the result. Below are the main stages of project implementation: from the brief to launch and ongoing support.
Project stages
- Brief and discovery. You tell us about your objectives: where the interactive floor will stand, who the audience is, and which scenarios you need. We study the space and clarify the details.
- Plan and estimate. We prepare a proposal with clear installation timelines and scope of work. We discuss the budget, content, and schedule — you see a transparent plan with no hidden items.
- Approval. We approve the concept, the set of games, and the visual style. You see the mockups and descriptions in advance, so the result matches your expectations.
- Production and setup. Engineers prepare the hardware and software, assemble and test the system. All modes are verified before delivery.
- Installation and test launch. We deliver the kit, install the interactive floor, and tune it for the lighting and floor covering. Together we check the scenarios and make adjustments promptly.
- Support and development. After launch, we stay in touch: we update content, help with maintenance, and add new games.
The average implementation time for an interactive floor is two to four weeks after the mockups are approved. You get not a "box" but a working system that we continue to look after.
What's included in the delivery: a complete kit for launch
To launch a mobile interactive floor, you won't have to assemble a solution from different contractors. We supply a complete set of interactive equipment — from projector and sensors to content and staff training.
This is a turnkey project: after installation, you get a working point of attraction for your guests.
The kit includes:
- Control unit: a compact computer with pre-installed software. It starts automatically when powered on — no special skills required.
- Projector and sensors: professional projection equipment and a motion tracking system. They respond to steps and touches, so they suit guests of all ages.
- Interactive floor content: a library of ready-made scenarios — from games to product visualization. We can develop unique storylines for your task.
- Installation and commissioning: an engineer visits the site, installs the structure, adjusts the projection to the area, and runs a test launch.
- Staff training: we show how to turn the system on, switch modes, and resolve common issues without calling a specialist.
- Warranty and support: service for the entire warranty period, phone consultations, and engineer visits when needed.
In short: on launch day, you have a working interactive zone. There is no need to find a designer, supplier, and animators separately — all of these specialists are already on our team.
Case study: how we increased engagement at a specific venue
When we were tasked with increasing footfall on one floor of a shopping center, we proposed a solution based on the mobile interactive floor.
For the test, we chose the area next to the food court at Planeta — a place where guests usually stay for no more than a couple of minutes.
We installed the Magium interactive floor and configured several game scenarios for the center's audience: from simple "step on the glowing target" games to team quizzes.
The result exceeded expectations: the average time spent in the zone grew by 64%, and sales at the nearby food outlets rose by 30%. Visitors started bringing friends to compete, and parents were happy to wait while their children finished the game.
For the center's owner, this means not only satisfied guests but also direct monetization of a space that previously was a pass-through area.
In terms of payback, the project justified itself faster than expected: additional sales in the zone covered the development and installation costs. We continue to support the solution and monitor the analytics.
Based on the data collected, the project can be expanded to other floors and the games adapted for holiday promotions.
The case shows that even a small interactive space can become a point of attraction and deliver measurable growth in key metrics — dwell time, conversion to purchase, and repeat visits. It is a ready-made tool for increasing the profitability of leased space.
How to choose the right format for your task
Choosing an interactive floor always starts with the task: is this a one-off promotion or a permanent point of attraction? If you need a format for a specific event or for several different venues, renting a mobile solution is more practical.
If the interactive element has to work every day in one place, look closely at a stationary installation.
The mobile interactive floor is easy to move: today it entertains guests in the lobby, tomorrow it works at an exhibition, and the day after at a children's party.
The stationary version blends into the interior, requires no staff involvement, and becomes a permanent magnet for visitors. The rule is simple: if you need flexibility, choose mobile; if you need an everyday effect, choose stationary.
Rental is advantageous when you pay only for the period of use and get everything included — delivery, setup, and on-site support.
Purchase is justified when the interactive floor becomes a permanent part of your business: it pays off through increased dwell time, repeat visits, and average order value.
If you are in doubt, start with rental — it is a chance to test the solution on your audience without a large investment.
A universal approach: rent for the first period, evaluate visitor response, and then decide about purchasing. We will help you select the right format, calculate the budget and payback, and offer the option that delivers results in your particular case. Contact us — we will advise what fits your task best.
Common questions and concerns before the project starts
Before a project starts, clients typically have the same doubts: breakdowns, visitor safety, complexity of management, and relocation to another venue. We address them here — so you can make your decision with confidence.
What if the interactive floor breaks down?
We use professional equipment designed for intensive operation in public spaces. The work is covered by a warranty, and service includes diagnostics and fast repair — the venue does not sit idle.
Is it safe for visitors?
The floor covering is safe for children and adults: it creates no obstacles and requires no special footwear. Visitors simply walk on the surface as they would on a regular floor.
Is content management complicated?
Management is handled through a clear interface, with no programmers involved. Staff can change games, quizzes, and videos in minutes; we train the team and provide the manual.
Can the interactive floor be moved to another venue?
Yes, the Magium mobile interactive floor is a portable solution. It can be dismantled, transported, and installed in a new place within hours, with no major renovation.
We take on the design, supply, installation, and support — you get a stable point of attraction for guests.Order a cost calculation for an effective solution for your venue
Every venue is unique: different sizes, footfall, and objectives. To order an interactive floor that brings maximum value, start with a free consultation and an accurate cost calculation. We will offer a solution for your budget and usage scenario — without standard templates.
Leave a request — we will contact you within one business day and prepare a personal proposal. The package includes:
- Free consultation on interactive formats — we will recommend the solutions that best suit your audience.
- Cost calculation for your budget — fixed with no hidden surcharges or overpayments.
- A demonstration of the solution on real projects — you will see in advance how it will look and work.
- A commercial proposal with a clear equipment list and implementation timelines.
- Placement and zoning recommendations so the interactive floor captures maximum attention.
- Engineer support at the launch stage and warranty service.
For a mobile interactive floor, ceiling height, load, and lighting all matter — our engineers will take everything into account in the calculation. You get a solution ready for implementation, not an abstract idea.
Leave a request — the consultation and the cost calculation are completely free and come with no obligation. This way, you will quickly understand how an interactive floor will strengthen your venue and what it takes to do it.