Why customers put off buying wallpaper and paint
Purchase hesitation is the number one enemy of sales in the wallpaper and paint category. A person sees a color they like in a catalog but cannot picture how it will look on the walls of their living room under daylight and evening lighting.
The fear of choosing the wrong shade is stronger than the desire to buy, so the decision gets postponed while the customer “thinks it over.”
As a result, the customer leaves the store without buying—often heading to a competitor who helped them visualize the result. While the customer hesitates, they compare offers, look for inspiration on social media, and lose interest in your assortment.
Each lost customer is not just lost revenue today, but also the risk that they will never come back.
The problem is made worse by the huge selection: hundreds of paint shades and wallpaper textures overwhelm the senses. The more options there are, the harder it is to make a decision without a visual example.
The customer needs not just a sample, but the ability to see how the chosen color works with their furniture, flooring, and lighting.
AR try-on in the interior solves this: the customer photographs their room, uploads it to a screen in the store or on the website, and “applies” the wallpaper or paint to the walls in a couple of clicks.
This format removes the main fear—"what if it looks different"—and cuts selection time from several days to minutes. The customer leaves with a purchase, and you get higher conversion and fewer returns caused by mismatched expectations.
We help businesses implement such wallpaper try-on and paint selection so that customer hesitation stops affecting your revenue.
What AR try-on delivers for your sales
A wallpaper or paint buyer often hesitates: how will the color look on the wall, under different lighting, alongside the furniture? These doubts drag out the decision and reduce conversion.
AR try-on removes the fear of making a mistake: the customer sees the material right in their own interior before buying.
Higher order conversion
When a customer “tries on” wallpaper against their own room, they stop guessing and move faster to checkout. In our practice, interactive selection increases the share of completed orders by 20–30%—that means more revenue without additional advertising spend.
Fewer returns and assortment mix-ups
A mistake in color or texture is the most common reason for returns of finishing materials. AR try-on shows the texture and color rendering before payment, so the customer gets exactly what they expected. As a result, returns decrease, and logistics and repeat shipments stop eating into profits.
Loyalty and repeat purchases
A service that helps customers choose is memorable. The buyer comes back to the store, recommends it to friends, and is more willing to try new collections. In this way, AR try-on turns a one-time transaction into a long-term relationship with the customer.
Extra service for the customer
You offer a tool that most competitors do not have. The customer is not just buying finishing materials—they gain confidence in their renovation. This strengthens the brand image and increases the average ticket through cross-selling of related products.
We develop AR solutions on professional equipment—so the image remains realistic on any device. At truetech.by, such a project takes 2–3 weeks and pays for itself within the first few months.
AR try-on formats for wallpaper and paint for different tasks
In retail, wallpaper and paint are hard to sell “blind”: the customer cannot imagine how the color will sit on the walls of their room or how it will look in daylight and evening light. Because of this, the choice drags on, and some orders are returned after wallpapering.
AR try-on moves the material into the customer’s real interior—doubts disappear, and decisions are made faster.
But a store, a design studio, and a construction company have different tasks.
A retail point needs to engage the customer and encourage an order right in the sales area; a studio needs to quickly agree on combinations of wallpaper, paint, and furniture with the client; a construction company needs to show the future finishing of a property before work begins, so as to avoid disputes and rework. We prepare an AR format for each of these scenarios.
| Format | Who it is for | What it gives the customer |
|---|---|---|
| Interactive catalog with try-on | Retail wallpaper and paint store | The customer “applies” the material to the walls of their own space and places an order right there—higher conversion and average ticket |
| Professional try-on for projects | Design studio, architect | Showing clients combinations of wallpaper, paint, and textures in a real interior—faster project approval, fewer revisions |
| Finishing visualization for a property | Construction company, developer | Clear approval of finishing at the sales or handover stage—fewer complaints, disputes, and rework |
You get not an expensive demonstration, but a working sales tool: AR try-on integrates into your process—from the first contact with the customer to the deal. All that remains is to choose the format for your specific task—and we handle the rest.
How we implement AR try-on in 4 weeks
We understand: for business, the speed of implementation is as important as the final result. That is why the process of creating AR try-on for wallpaper and paint fits into four weeks—with clear stages, transparent deadlines, and a single point of responsibility. You know in advance when you will receive the finished tool that will start generating leads.
Stages of implementing AR try-on
- Brief for the AR application. Within 1–2 days we discuss your assortment, use cases, and goals: what matters more—in-store consultation, online selection, or both. We record the requirements for the catalog and visualization.
- Work plan and approval. We prepare a detailed plan broken down by weeks: which tasks are carried out, what materials are needed from you, who is responsible for each stage. You approve the plan—and we begin.
- AR try-on development. We create an application or web module in which your customer points the camera at a wall and sees how the selected wallpaper or paint color looks. We show a prototype by the end of the second week—you see the product live, not from a description.
- Testing and debugging. We check performance on different devices and scenarios: lighting, wall texture, mobile platforms. We fix nuances so the user gets a stable and predictable result.
- AR project launch. We integrate the solution into your website or point of sale, configure access, and train staff if necessary. By the end of the fourth week, the AR try-on is working in real conditions.
- Support and analytics. After launch, we stay in touch: we track how users interact with the try-on, make improvements, and help expand the catalog. You get not a one-time service, but a tool that grows with your business.
Each stage ends with a clear result that you can see and evaluate. This way you control the process and understand what the money and time are spent on. And we take care of the technical side—all you need to do is provide assortment data and approve decisions.
What you get in the completed solution
When you order the development of AR try-on for wallpaper and paint, you receive a finished product, not a “raw” prototype. The delivery package includes everything needed for launch and daily operation: from the application itself to instructions for your staff. Here is what you will find in the completed solution.
- An application for your customers: the buyer points the camera at a wall and sees how the selected wallpaper or paint color looks in their interior. This increases purchase confidence and reduces returns.
- An admin panel: you manage the catalog yourself—add new collections, change prices, update descriptions. No programmer is needed; everything is done through a clear interface.
- Launch instructions: a step-by-step guide to installation, setup, and first steps—even if you have never worked with AR.
- Training for your team: we conduct an online training session for managers and consultants so they can confidently demonstrate the application to customers.
- Updates and technical support: we monitor compatibility with new devices, release updates, and answer questions throughout the entire period of cooperation.
As a result, you get a tool that works without constant involvement from developers. Administering the AR application comes down to updating the catalog and tracking statistics—everything else is already configured for your task. If further development is needed for new formats, we will step in on a separate request.
Case study: a retail chain with 2x conversion growth
In a store that sells wallpaper and paint, the main problem is that customers cannot “try on” the finishing in their own room. The buyer looks at a small sample, hesitates, leaves to think, and often does not return.
We solved this by implementing AR try-on: a visitor points their smartphone camera at a wall and immediately sees how the selected roll or paint color looks in their interior—taking lighting and texture into account.
The retail chain “ОбоиМир” launched this try-on in six locations and got a measurable result. Over two months of operation, conversion from visitor to buyer doubled, and the average selection time dropped from 35 to 12 minutes.
Customers became more confident: returns of wallpaper that “didn’t match the color” fell by a third.
The numbers owners see
We calculated conversion growth using actual receipts and compared identical periods before and after launch—there were no other changes in the store during that time.
We also tracked repeat visits separately: customers who used the try-on returned to buy extra paint or wallpaper 1.8 times more often.
The chain’s manager noted: “Previously, a consultant spent 20 minutes on one customer and did not always close the sale. Now the visitor selects on their own, literally playing with color, and we manage to serve twice as many people. A month later, we ordered an extension for the children’s line.”
This AR try-on case is not a one-off story: after the first results, “ОбоиМир” ordered an expansion to the paint catalog and online selection on the website.
The technology delivers measurable value, not just a “wow effect.” If you want the same result—start with a free consultation, and we will show you how to calculate the payback for your space.
How to choose the right format for your budget and tasks?
Choosing an augmented reality format is not a question of technology, but a question of matching your goals. If you need to introduce customers to new wallpaper or paint without a full-scale store, a browser-based AR try-on is enough.
If the goal is to increase the average ticket and give customers confidence before purchase, a more interactive format is needed.
Here are the three main options depending on budget and tasks.
| Format | Who it is for | What it gives the customer |
|---|---|---|
| Simple browser AR try-on | Companies with a limited budget that need a quick start | The customer sees how wallpaper or paint looks in their space without installing apps. You get reach and first leads within a couple of weeks. |
| Interactive catalog with AR | Medium-sized businesses that want to increase conversion | The buyer changes colors and textures in real time, saves favorite options, and sees the price immediately. Such catalogs increase the share of repeat orders and reduce returns due to “didn’t guess the color.” |
| Custom application | Large chains and manufacturers that need full control | A fully owned ecosystem: purchase history, personalized selections, built-in payment. You get data about customer preferences and a tool for loyalty. |
How do you decide? Start with the question: what result do you need—quick reach, higher conversion, or long-term loyalty? For the first task, a browser version works; for the second, a catalog with augmented reality; for maximum effect, a full-fledged application.
We do not tie ourselves to one specific format and will choose an option for your budget. You will receive a clear estimate of cost and timelines even before development starts—all that remains is to choose the right scenario.
Answering common doubts before placing an order
Doubts before ordering are a normal part of any project. Especially when it comes to augmented reality: it seems complicated, expensive, and unpredictable. We hear these questions from every second client, so we have gathered honest answers to the main fears.
What if the AR application breaks on the most important day?
This does happen when testing is skimped on. We provide a guarantee for the AR application: after launch, you get a fixed period during which we fix all errors and failures for free.
Before an event, we run load checks so the system works even with a peak number of simultaneous users.
How does support for AR projects work after launch?
You are not left alone with the application. AR project support includes a dedicated manager, communication channels for requests, and a response policy: critical failures are resolved within a few hours.
We also monitor compatibility with new smartphones and update the application so it works for most of your customers.
What if customers do not like the mechanic?
We reduce this risk even before release: we gather a focus group from your audience, test scenarios, and make adjustments. You do not have to guess what will “click”—we show real user reactions and refine the product before it reaches the mass user.
What AR development risks await us, and who covers them?
AR development risks usually relate to timelines, budget, and technical implementation. We document them at the start, fix the plan and price in the contract, and deliver in stages—you see a working result every 1–2 weeks.
If something goes off plan, you learn about it in advance and choose the solution, rather than facing a surprise at the end.
In essence, we take the operational headache off your shoulders: you focus on the event and marketing, while we make sure the AR works, is well received, and delivers measurable results.Calculate the cost of AR try-on for your catalog
Wallpaper and paint buyers often postpone purchases because they cannot imagine how the finish will look in their room under different lighting and with their furniture.
AR try-on removes this objection right at the moment of choice: the person “applies” your catalog to their wall through a smartphone screen and makes a more confident decision.
At truetech.by, we have been creating such solutions for over 10 years and know how to turn an AR tool into a growth point for your store.
To help you understand the budget and timelines, we will calculate the project for your catalog for free—send a request, and within a day you will receive a preliminary plan and estimate.
The cost calculation includes:
- analysis of your catalog (number of SKUs, types of finishes, photographs);
- choice of format: try-on on the website, in a mobile application, or in a messenger;
- assessment of the effort required to prepare 3D models and color rendering;
- a list of necessary functions for your sales scenario;
- an integration plan with the catalog and online store;
- recommendations for launch and training for your managers;
- development timelines and stages with the cost fixed.
The estimate will not change after work begins—all details are fixed in the contract. You receive a clear plan, not abstract promises.
Fill out a short request for an AR try-on cost calculation—we will call you back, clarify the details, and prepare a proposal within one business day. It is completely non-binding, but you will know the cost of your own conversion growth tool.
The cost is calculated after the audit.