Development of VR/AR Applications on Unity for Banks

Why Banks Lose Clients at Events

Banking events today are a battlefield for attention. In a single day, a visitor passes dozens of booths, sees hundreds of screens, and gets a pile of materials that are forgotten within the hour.

Amid this noise, a standard static presentation or booklet simply does not work: they get a glancing look, and after a few minutes everything blends into a monotonous background.

If a bank fails to hook a guest within the first seconds, it loses them as a potential client. There are so many alternatives around—another bank, another product, another impression—that people go without hesitation to whoever is more interesting.

Holding attention becomes more important than the number of flyers handed out or the size of the booth. This is exactly what marketing directors and event managers look at when they evaluate the effectiveness of participating in an event.

A visual product presentation solves this problem. When, instead of a static poster, a visitor sees a three-dimensional scene they can control with gestures, they stop and engage.

This changes the course of the dialogue: a bank employee does not start from scratch but continues a conversation about what the client is already exploring with their own eyes. This format is memorable and creates the right impression of the bank’s technological sophistication.

In the end, banks lose clients not because their products are bad, but because there is nothing at the event to hold attention. We help fix this by turning the booth into an interactive zone where the visitor becomes a participant in the presentation.

That way your booth stands out from competitors, and the client leaves with a definite impression—and, importantly, with a desire to come back.

What a VR/AR Project Delivers: Engagement, Trust, Leads

Engagement is the first result you notice at an event. Participants approach the VR zone and stay several times longer than they do at a regular booth. They discuss what they saw, take photos, and come back again—the brand naturally ends up at the center of attention.

VR’s advantage for a bank is the ability to show complex products without risk. A client can “live” inside a scenario: choose a deposit, learn loan terms, try a mortgage program.

After such an experience, they understand the offer better and make decisions faster, and the level of trust grows even before a manager calls.

AR’s effectiveness is especially visible in offices and at exhibitions. Simply point a phone at a map or poster, and the user sees an interactive guide, current rates, or a bonus program. This increases visitor activity and accelerates their path to a target application.

Lead generation becomes precise: we see which scenarios are run most often, how many participants reach the finish, and how engaged they are. Such statistics help the sales department set priorities correctly, and marketing plan the next campaigns. In one day you can collect hundreds of hot contacts.

Investment in VR/AR pays off not only with applications but also with sustained audience interest. Participants share impressions on social media and with colleagues, expanding reach without an additional budget.

In the end, the bank receives an instrument that works on awareness, trust, and client base growth all at once.

VR/AR Formats for Banks: From Presentations to Training

For a bank, the difference between formats is not about technology but about which task it solves: communicating a product to a client, showing a branch without a visit, or training employees without stopping work. We select the format to fit your goal, not adjust the goal to fit the format.

Virtual tours are needed when a bank needs to show an office or the space of a future branch before it opens. 3D presentations work at the stage of launching deposits or investment programs—where ordinary text on a website does not provide the required level of engagement.

Staff training is a separate story. A client-dialogue simulator allows an employee to make mistakes without consequences, and the bank to achieve a consistent level of service in every branch. It is faster than classic trainings and does not require gathering people in one place.

Whatever you choose, we handle the entire journey: from scenario to launch. All you need to do is set the task—then the format, texts, and interaction logic will be built around your audience and business metrics.

How a Project Works: From Brief to Launch

We structured the process so that at every step you understand what is happening and what result you will get. No “black boxes”: every stage is coordinated with you, and timelines and scope are fixed before work begins.

As a result, you get a predictable project launch—without setbacks or unexpected edits at the final stage.

1. Brief and immersion. We hold a meeting with your team and study your tasks: employee training, client acquisition, or internal communications. We set goals, audience, and success criteria so we can keep moving in exactly the right direction.

2. Concept and prototype. We propose 2–3 scenario options for using VR/AR in your bank. At this stage, you see how the technology will fit into existing processes—from onboarding new employees to branch service.

3. Approval and plan. We approve the concept and create a detailed work plan with dates and responsible parties. We sign a transparent contract—after that, scope and deadlines do not change without your consent.

4. Production. We develop the application, interfaces, and graphics. Regular demos every 1–2 weeks—you see progress and make changes without losing momentum.

5. Testing. We test scenarios on real devices and involve your employees and users in a pilot group. We make sure the application works reliably under load and is easy to use.

6. Project launch. We deploy the solution in your infrastructure and train administrators and employees. We help with integration with banking systems and compliance with corporate security standards.

7. Support and development. After launch, we stay in touch: we update content and refine features to match the bank’s changing needs. If necessary, we scale the project to other branches or products.

This approach has already allowed several banks to launch VR training and AR services on time. You control the process, while we take responsibility for the technology and the quality of the result.

What’s Included in the Delivery: A Turnkey Package

You receive a fully finished turnkey solution—from scenario to usage rights. This replaces a chain of scattered contractors: one responsible provider handles the entire scope of work. Below is the composition of the delivery package.

• Scenario. A thoroughly detailed application logic: a staff training module, new product presentation, or virtual office. The scenario takes into account the bank’s objectives and how users will interact with the system.

• Content. 3D models, graphics, and interfaces executed in the bank’s corporate style. All visual elements are created for your brand, so the application looks cohesive and increases client trust.

• Application. A compiled and configured solution for your platform—virtual reality headsets, tablets, or computers. It runs reliably, starts with no special preparation, and is easily integrated into current processes.

• Instructions. Clear materials for administrators and end users. Employees will be able to figure it out on their own, and the IT department will be able to support the application without developer involvement.

• Usage rights. The bank receives a license to all code, graphics, and scenarios. The result is fully your property, so you can refine it in the future with any team.

• Implementation and training. At the start, we help set up equipment, train staff, and support the project until it is running steadily. You are never left alone with a new system.

Such a package covers the project entirely: from idea to daily operation. You save time and resources searching for individual specialists and get a result ready to use on launch day.

Case Study: How a Financial Brand Surprised Guests and Collected Applications

It is not easy for banks to stand out at business events: standard booths and brochures do not hold attention, and guests walk by in seconds. This is exactly what the marketing team at Vostok Bank faced when preparing for an industry financial forum.

The team set an ambitious goal: not just to attract visitors to the booth, but to show how the bank’s digital services solve real client problems.

How It Went

We developed an interactive VR scenario for Vostok. A guest entered the bank’s virtual office and followed a client journey: opening a deposit, getting insurance, receiving a mortgage consultation—all in the form of a short game with gamification elements.

This vividly demonstrated the speed and convenience of the services and, most importantly, gave guests an emotional experience they remember and share.

Results

Over two days of operation, more than 1,200 forum participants came to the booth. The average interaction time was 4.5 minutes—several times longer than a typical presentation.

Visitors left 380 product applications, and about 60% took photos and videos and posted them on social media. For the bank, this means expanded reach without an additional advertising budget.

Client Review

“We expected a good response, but the numbers exceeded expectations: we received twice as many applications as from the traditional booth at the previous exhibition,” says the marketing director of Vostok Bank.

“Guests still remember this experience, and for us that is the main indicator that the brand stayed in their minds.”

This approach pays off: instead of a one-time “wow effect”, the company gets measurable leads and a lasting social media footprint.

Vostok Bank has already ordered an adaptation of the scenario for launching a new card—they want to repeat the success and collect even more target contacts.

Answers to Common Questions About VR/AR Projects

It is normal to have doubts before starting a VR/AR project. It is unclear how long it will take, what it will cost, and how to avoid violating security requirements. Below we have addressed the four most common questions from banks—we answer directly, without technical details.

How much does it cost and how is the budget formed?

The budget consists of three parts: task analysis and design, development for the selected devices, and testing and launch. We work remotely, so we do not include office rent or business trips in the estimate.

We offer three cooperation formats: a test pilot version for a limited launch, a standard project for a specific task, and a comprehensive solution with integration into your systems.

At the start, we conduct a free task analysis and suggest the optimal option—without overpaying for unnecessary functions.

How safe is it and how is client data protected?

For banks, security is not an option but a mandatory condition. We develop all solutions with corporate security standards in mind: data is processed locally, not shared with third-party services, and access to the application is controlled by your side.

We work under an NDA and are ready to adapt the project to the requirements of your information security department. If necessary, we set up a separate testing environment so that the bank’s production systems are not affected.

Does it integrate with our existing systems?

Yes. A VR/AR application can work autonomously or be embedded into your ecosystem—for example, connected to a loyalty system, CRM, or internal training portal. At the brief stage, you describe the scenario, we choose the integration option, and show you how it will look.

If parts of your infrastructure are outdated or lack open interfaces, we will propose a workaround. The important thing is that you get a working tool that fits into current processes without having to change everything around it.

Launch Your VR/AR Project—Submit a Request

You are confident that VR/AR can strengthen your bank’s service, but you are unsure where to start and how much it costs?

We have already launched such projects for financial organizations and know how to turn technology into measurable results—increased client engagement, differentiation from competitors, and a vivid experience for branch visitors.

Submit a request, and within 1–2 business days our expert will contact you to discuss your task and offer solutions. You will receive:

• consultation on applying VR/AR in your area—from interactive displays to employee training scenarios;
• an analysis of your task and an assessment of which format will deliver the greatest effect for your audience;
• a cost and timeline estimate tailored to your budget—without hidden conditions or technical complications;
• a proposal with implementation options: from a pilot demo project to full deployment in branches or at events;
• a commercial proposal and an integration plan with your systems;
• recommendations for project development and post-launch support: ongoing maintenance, refinements, scaling.

This is not binding in any way. If you only have an idea for now, we will advise you on where to start and what solutions already work in banks. Secure your estimate and consultation—get one step closer to launching your VR/AR project.

Submit a request right now—we will review the possibilities, calculate the budget, and propose a solution that will strengthen your bank.

How to Choose the Right VR/AR Format for Your Task?

You should choose between VR, AR, and MR not by asking “which technology is cooler”, but by asking “what exactly do you want to change in the bank’s operations”: increase sales, speed up staff training, or strengthen client trust.

There is no universal format—each one solves its own business task, and the right choice starts with setting a goal and understanding who will use the solution and where.

If the main task is mass staff training (opening accounts, product lines, client communication scenarios), VR is optimal. It immerses an employee in a realistic environment without the risk of errors and allows practicing skills in a safe space.

AR is better suited for client scenarios: for example, “living” products on a branch display or pointing a smartphone camera at an advertising banner to receive a personalized offer.

MR occupies an intermediate niche—when you need to combine digital hints with real equipment or a space.

Pay attention to two criteria: the solution’s lifecycle duration and the way users interact with it. A one-time campaign for a card launch is more of an AR mask or interactive catalog. A permanent tool for onboarding newcomers is a VR simulator with updateable scenarios.

If you plan to use the technology in an office with multiple screens and sensors, it is worth considering MR so you do not have to restructure the physical space.

Our advice is not to look for a “one-size-fits-all” format, but to start with a pilot on one specific task.

For example, create an AR zone in one branch or a VR training scenario for a single product line, measure engagement and completion time, then scale what demonstrated results.

This way you get precise data for deciding on further investments, rather than an abstract “let’s give it a try”.

We help banks choose a format that fits your goals and constraints—from the number of users to usage scenarios. Based on the brief, we calculate the economics, timeline, and target indicators before development, so you make decisions based on numbers rather than emotions. Describe your task—we will offer the optimal option and show how it will pay off.