Is your insurance company losing customers at exhibitions?
An insurance company's exhibition booth is usually surrounded by a stream of visitors, but few of them linger: brochures, roll-up banners, and static presentations give people no reason to stop.
A person walks past hundreds of similar booths in a day and remembers only what struck them emotionally — which is why outdated presentations translate directly into lost customers who drift off to more eye-catching competitors.
At the same time, insurance products are hard to show "hands-on": you can't hold a policy in your hands, and the value is hard to explain in a 10-second conversation.
When a salesperson talks about risks and compensation, the visitor's attention wanders — they need a picture, an example, immersion in a situation.
This is where VR for exhibitions changes the game: instead of reading about insurance, the client experiences a scenario in which it actually works.
A simple virtual demonstration scenario — choosing a policy for a trip or protecting property, for example — holds attention 3–5 times longer than a regular conversation with a manager. The visitor sees with their own eyes how the insurance works, and a queue forms at your booth.
Attracting an audience becomes natural: guests come up on their own, try it, discuss it, and hand the headset to the next person, creating genuine interest in the company.
At truetech.by, we build exactly these solutions: we take on the concept, the scenario, and implementation for your product, so the booth doesn't just decorate the exhibition but generates leads.
We configure the equipment in advance and test it on site — all you have to do is welcome guests and collect contacts. As a result, you stop losing customers at events and get a tool that's remembered and brings in new buyers.
WebVR for insurance companies: new sales channels
An insurance product can't be touched or seen — the client is buying a promise that's hard to explain the first time around. While a manager lists the policy terms, the person loses the thread and postpones the decision.
The immersive format changes the picture: in a couple of minutes, the client walks through an insured event themselves and sees how the company responds and pays compensation. This removes objections before they're even voiced and brings the deal closer.
A clear product without lengthy rules
A VR/AR scenario walks the client along the route from risk to payout: a simulated accident or breakdown shows which coverage kicks in and how much the company will reimburse. The client doesn't read the rules — they experience the service firsthand.
The decision comes emotionally and is reinforced by rational calculation, so the sales team doesn't have to push a hesitant customer.
Sales growth through a new channel — right in the browser
WebVR doesn't require installing apps: the client clicks a link from an email or an ad, and the virtual office opens on any device. This is a new sales channel and a practical tool for agents outside the office.
An added bonus is immersive marketing: visitors tell everyone about "that website where I experienced an insured event," and the brand gets remembered without an advertising budget.
As the head of sales at an insurance company notes, after WebVR was launched, website lead conversion increased, and clients stopped asking the same questions — the virtual scenario answered them even before they called the manager. That's how an insurance company gains new sales channels and clear product communication.
Application formats: VR, AR, and MR for your needs
An insurance product is hard to explain in words: the client doesn't see what they're getting and postpones the decision. Application formats solve this — they turn policy terms into a visual scenario that can be "lived through" in a couple of minutes. This kind of product introduction removes objections and shortens the path to purchase.
We choose the format based on your business task. For a sales office, events, or a website — each scenario has its own tool that gives the client a clear experience and you a measurable result.
| Format | Who it's for | What it gives the client |
|---|---|---|
| VR presentation | Sales managers, exhibitions, conferences | Full immersion: the client sees the insured event in detail, understands the value, and trusts the company |
| AR catalog | Sales offices, consultants, printed materials | Policy terms brought to life right next to the document — the client compares and chooses more easily, with no need to look at a screen |
| WebVR portal | Company website, remote clients | One-click access from the browser: the client explores the product at home or on the go, with no app installation |
Each format solves its own task, and together they create a unified ecosystem. For example, the VR presentation works at an exhibition, the AR catalog helps a consultant in the office, and the WebVR portal reaches those who aren't ready to meet in person.
These aren't separate projects — all formats share the same 3D models and assets, so launching one doesn't make the other more expensive.
Tell us which scenario you work with — in-person meetings, a website, or mass events. We'll match the right application formats and show how they fit into your sales funnel.
How application development works: from brief to launch
A transparent process is what sets a reliable contractor apart from a "black box": you know the stages, timelines, and checkpoints in advance.
This matters especially for an insurance company: the application must fit your processes, work with real client data, and deliver a measurable result — leads, consultations, trust in the product.
Here's how development works:
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Brief and immersion in the business task. We study your insurance product, client profile, and usage scenario. At this stage we define what should be at the center: a virtual office tour, interactive consultation, agent training, or a policy presentation.
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Scenario and prototype. We put together the navigation, interaction logic, and texts. You see what will happen and how before full-scale development begins. This is the time to make edits without unnecessary rework.
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Design concept. We develop the visual style for your brand. The final mockup is approved with you — for the insurance sector, this is also a matter of trust in the materials.
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Development and assembly. We build the functionality according to the approved scenario. The solution is configured to work in the browser, without installing additional software — the user just opens a link.
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Testing on real devices. We check how the scenarios perform: from an ordinary smartphone to professional VR headsets. We fix any shortcomings before your clients ever see them.
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Launch and integration. We connect the application to your website, deploy it on the required domain, and set up lead collection into your CRM or email. You get a ready tool that's already working.
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Support and growth. We keep supporting the project after launch: update materials, add new scenarios, monitor stability. When new products appear — you know who to build them with.
After completing these stages, you get not a "promo toy" but a working tool for engaging with clients. All intermediate decisions are recorded in a clear document, so you always have the full picture of the project — with no hidden surprises in timeline or budget.
What's included in the delivery: a complete package for your business
You get not a "demo file" but a ready, working tool that deploys into your infrastructure and is used from day one. The package includes everything an insurance company needs to launch the solution, train employees, and grow the project without obstacles.
- A ready WebVR application — adapted to an insurance company's tasks: agent training, product presentations, or virtual property inspections. Works in the browser, with no software installation for users.
- Source code and rights to it — you own the code, so you can develop the product with us or with your own team, without depending on a contractor.
- Technical documentation — architecture description, deployment and update instructions. Even if a specialist changes, you don't lose the knowledge.
- Employee training — a workshop for administrators and content managers: how to launch scenarios, update them, and add new insurance products.
- User instructions — cheat sheets for agents and clients, so the first sessions go smoothly without support questions.
- Technical support — a dedicated channel to our team: consultations, incident resolution, updates for new browser versions.
- Usage analytics — a dashboard with metrics: how many employees completed training, which scenarios cause difficulties.
After handover, we stay close: a warranty period, fixes for feedback, and help with implementation. You're not left alone with raw code — you get the product, the knowledge, and the support that turn VR development into a working asset for an insurance company.
Case study: how we increased sales with a virtual tour
Insurance products are hard to grasp: the client doesn't see the office, doesn't understand how claims settlement works, and therefore puts off buying a policy. Trust can't be built with text — you need experience. We addressed this need with a virtual tour.
For the insurance company "Vektor", we developed a browser-based virtual tour of the head office and the claims settlement center.
The user follows the client's path from the entrance to signing the contract: they see the service areas, specialists' workstations, and internal procedures. This turns an "invisible service" into a familiar place people want to contact.
What we did
The tour was embedded in the sales page and in email campaigns to potential clients. In the first month, more than 5,000 people went through it — nearly half of the site's monthly traffic.
The average time spent exploring the service grew from 40 seconds to three minutes: people started studying the terms instead of leaving. The tour became a standalone sales channel.
The result for the business
The key change was in conversion. The share of visitors who submitted an inquiry grew by 31%, and policy sales nearly doubled.
Managers stopped spending time on routine questions — the tour answers them on its own — and the company placed a repeat order for a second tour six months later.
Frequently asked questions about VR/AR/MR applications for business
Developing VR solutions for an insurance company usually raises practical rather than technical questions: how much it costs, how quickly it can be implemented, and whether clients will need to buy expensive equipment.
Below are answers to what people most often ask before starting a project. If your question isn't here — just write to us, and we'll send a cost estimate and a plan for your task.
Why would an insurance company need a VR application? Isn't that entertainment?
VR solves concrete business tasks — it doesn't entertain. For example, you can show a client a three-dimensional model of an insured event, from vehicle damage to the aftermath of an accident, so they immediately understand the payout amount and the terms.
Or you can train agents: practicing client dialogues in a virtual environment improves sales quality severalfold.
How much does VR application development cost?
The cost depends on the task: a simple visualization of policy terms will be cheaper than a full-fledged training simulator for employees. Send us your goals and scope — we'll prepare an estimate in two variants: a basic minimum to start and an expanded one for maximum results.
How long does development take?
A typical project fits into 6-10 weeks, from brief to finished application. You'll see the first test version in 3-4 weeks and can make edits as the work progresses.
What equipment do clients or employees need?
Most users already have a smartphone that works for VR. We build the solution so it runs on accessible devices, without buying professional headsets. If you want maximum effect — we'll advise what to add, but it's not required.
Who creates the content, and what if the application doesn't take off?
We handle everything from idea to launch: scenarios, design, development, and instructions for employees. We add usage metrics, so you immediately see how many clients and agents actually use the application. If an area doesn't live up to expectations, it's easy to rebuild it for another scenario.
Delegate the routine — and get a tool that pays for itself through faster sales, client loyalty, and stronger brand recognition. Launch a pilot project in 3-4 weeks and measure the effect on real data.Ready to discuss your project? Get a cost estimate
An insurance company means working with risks, documents, and client trust. Virtual reality helps present the product visually: walk a client through a 3D scenario, demonstrate policy terms, or prepare an employee for difficult negotiations.
We've already delivered projects like this and know how to turn technology into clear benefits for your business.
Leave a request or call us — during a short consultation we'll break down your task, calculate the cost, and propose a solution that fits your budget and timeline. So you know what you get after placing an order:
- A personal consultation with a VR/AR engineer on your task — no prepayment or obligations. You state the goal, and we show where the technology will deliver results.
- A cost estimate for your scenario: specify the target audience, scale, and expectations — get a transparent quote with no hidden fees or fine print.
- Format selection: from a WebVR presentation for clients to a training module for staff. We'll suggest an option that solves your specific task, not just a "tre